There is no clear way of predicting when a customer will make a purchase, but you can be sure today’s connected customer wants it all.
Customers want to be able to browse products on any device and purchase on another later that day. If the customer can’t find what they are looking for in store, they want assistants working on the shopfloor to locate that item and have it delivered to a place of their choosing the next day – all while earning loyalty points.
https://www.retail-week.com/retail-voice/top-30-international-retailers-customers-drive-digital/7029187.article?authent=1/
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