Voice of the customer (VOC) initiatives have gone mainstream. Unfortunately, too many companies doom their VOC programs from the start.
The problem isn't that brands aren’t collecting feedback. In fact, companies are gathering more feedback from customers and visitors than ever before.
https://www.cmswire.com/customer-experience/why-your-voice-of-the-customer-data-isnt-actionable-and-what-to-do-about-it/
B2B mergers and acquisitions (M&A) are unlikely to slow down in 2018.
Deloitte estimates that M&A activity will accelerate in 2018, in part driven by new M&A technology and tools.
Low economic growth also pushes B2B leaders to rely on M&A as a central part of their growth strategies.
But it remains to be seen whether these deals will be as successful as leaders hope.
Many factors can improve M&A performance, but one critical factor is often overlooked: customers.
http://news.gallup.com/businessjournal/225068/why-b2b-customers-important-part.aspx/
Only 15% of voice of customer (VoC) programs are considered “very successful” by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. What’s broken?
http://customerthink.com/why-only-15-of-voice-of-customer-programs-are-very-successful/
The Retail Employees Superannuation Trust’s recent shift to a new platform is proving significant returns on customer insights and engagement
https://www.cmo.com.au/article/628131/how-rest-revitalised-its-voice-customer-program/
Dutch-based Customer-feedback specialist now offers bespoke services to UK businesses with new London office.
https://mopinion.com/mopinion-launches-uk-operations/
Fast paced organisations are introducing more and more online sales and services. For example, look at the traditional banks that are transforming into IT companies offering virtual services and products. In short, we have ended up in a digital whirlwind in which the “corporate” slowly transforms into a “digital first enterprise”.
https://mopinion.com/four-tips-on-collecting-online-customer-feedback/
Since Mopinion’s launch in 2013 we have seen a rapid evolution in the needs and expectations of online customers. The proliferation of apps has accelerated this, with customer expectations that a convenient app will be available on their favourite smart device for all their purchasing and service needs.
https://mopinion.com/keeping-up-with-the-rapidly-changing-digital-landscape/
Research shows that 69% of online visitors are leaving your ordering funnels without completing the order. However, increasing conversions with only one percent can mean huge increases in new leads, revenues and profit.
https://mopinion.com/utilising-customer-feedback-to-increase-online-sales/
Where previously the primary focus was on quantitative data – for instance web analytics and A/B testing – nowadays mass amounts of online marketers are flirting with feedback tools placing themselves behind the buttons. This self-service approach has advantages and disadvantages for companies that want to work seriously with online customer feedback.
https://mopinion.com/self-service-customer-feedback-tools-for-your-website-pros-and-cons/
Alternatively, other businesses do care about their customers but they really don’t feel that asking their feedback generates significant value. After all, they have previously been thriving in their business for decades without actually asking their customers about their thoughts and experiences.
https://mopinion.com/pros-and-cons-of-feedback-collection-types-over-the-years/
