Voice of Customer News

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1. Why Only 15% of Voice of Customer Programs are “Very Successful”

   Only 15% of voice of customer (VoC) programs are considered “very successful” by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. What’s broken?

   http://customerthink.com/why-only-15-of-voice-of-customer-programs-are-very-successful/

   Tags: voc, voice-of-the-customer, voice-of-customer, customer-insights by tjeerdtraats (2018-01-04)

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2. Why Only 15% of Voice of Customer Programs are “Very Successful”

   Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. What’s broken?
   
   Just 34% say their VoC program is “good” or “very good” at making changes to the business based on VoC insights.
   
   So why is it that two-thirds of VoC programs aren’t making a difference? This articles outlines four root causes.

   http://customerthink.com/why-only-15-of-voice-of-customer-programs-are-very-successful/

   Tags: voice-of-customer, corporate-strategy, customer-experience by eringilliam (2017-12-13)

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