Why Only 15% of Voice of Customer Programs are Very Successful

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  1. Only 15% of voice of customer (VoC) programs are considered very successful by their managers, according to the Temkin Groups State of Voice of Customer Programs 2016 report. Whats broken?
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Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.