When an organization has a holistic understanding of their customer experience (CX), it provides an opportunity to make more informed CX improvements. Voice of the Customer (VoC) programs are a proven way businesses can collect solicited customer feedback to gain a deeper understand of how customer expectations compare to customer experience and take action to drive improvements.
http://customerthink.com/5-benefits-of-collecting-solicited-customer-feedback/
Here I have identified several misconceptions that Digital Marketers assume about online customer feedback used in both B2B AND B2C businesses. Below I will share with you some misconceptions and truths about online feedback to demonstrate why it is so vital to success.
https://mopinion.com/5-common-misconceptions-about-online-customer-feedback-debunked/
Customer insight is the heart of every customer experience (CX) program. But in today’s information-saturated world, customers may not always notice or respond to feedback invitations.
How can brands collect more customer feedback—that is both meaningful and actionable—in an environment where multiple priorities compete for customers’ attention and time?
Here are five actions companies can take to take their feedback gathering to the next level.
http://customerthink.com/5-expert-tips-to-gain-more-customer-feedback/
Not seeing the results or improvements you expected to see from your customer listening efforts?
Why is that? What’s going on?
I’ve been known to cite two reasons for VoC program ineffectiveness...
http://customerthink.com/5-fails-to-avoid-with-your-voc-program/
What are the Top 5 Mistakes that limit the success of a Voice of the Customer program? Find out in this article by CEO of PeopleMetrics, Sean McDade.
https://www.peoplemetrics.com/blog/5-mistakes-to-avoid-in-your-voice-of-customer-program/
In this world of so many choices, it’s hard to create a brand image in the mind of your customer. We see so many startups showing up with their products and services, but how many of them survive till the end, satisfying their target audience? Not many.
https://www.influencive.com/5-proven-growth-hacks-leverage-customer-feedback/
The astonishing growth of cloud-based technology has resulted in the explosion of SaaS (Software as a Service) becoming a multi-billion dollar industry. From managing sales leads to organizing your personal finances, SaaS tools plays a key role in countless organizations.
As such, it should hardly be surprising that many entrepreneurs and programers have decided to throw their hats into this potentially lucrative space. A few weeks ago, I was fortunate enough to speak with one such person who's turned a software tool originally built for personal use, into a thriving SaaS startup—Josh Pigford, the founder of Baremetrics.
During our conversation, Pigford revealed some great insights into what helped his company become successful today—and how you too, may be able to grow your own service-based side business into a scalable startup.
https://www.forbes.com/sites/ryanrobinson/2018/08/05/service-business-side-hustle-saas-startup/#7574f8776c1b/
Companies with the best-in-class Voice of the Customer (VoC) programs achieve 10 times higher YOY increase in revenue compared to other firms. Furthermore, they retain 55% more customers, experience an average drop of 23% in YOY customer service expenses, and boast employee engagement rates that are 292% higher.
So, if your Voice of Customer isn’t delivering noteworthy results, then it’s time to take a hard look at what’s going wrong.
Making your VOC program best-in-class isn’t simple, but there are certain things that can be detrimental to it. Things you should ideally avoid doing.
So, we decided to make a list of the 5 main things that can sabotage your Voice of Customer program.
https://customerthink.com/5-things-that-can-sabotage-your-voice-of-customer-program/
lot of feedback tools out there make it easy to collect user feedback on your website or mobile app, but do they really help make your digital channels more customer centric? The majority of these tools just focus on collecting data, but that’s only part of the process. What comes next?
https://mopinion.com/5-tips-online-feedback-strategy/
For new business owners, establishing brand awareness, launching new products and standing apart from competition is no easy task. Marketers at emerging brands are inherently time poor and often operate on shoestring budgets, so breaking into crowded markets and reaching consumers is a considerable challenge. Hiring marketing staff or third-party advertising agencies is an expensive investment and a luxury for most SMBs, so how can new brands make a big splash given their limited bandwidth and resources?
http://multichannelmerchant.com/blog/5-ways-new-brands-can-use-the-voice-of-the-customer/
