Companies with the best-in-class Voice of the Customer (VoC) programs achieve 10 times higher YOY increase in revenue compared to other firms. Furthermore, they retain 55% more customers, experience an average drop of 23% in YOY customer service expenses, and boast employee engagement rates that are 292% higher.
So, if your Voice of Customer isnt delivering noteworthy results, then its time to take a hard look at whats going wrong.
Making your VOC program best-in-class isnt simple, but there are certain things that can be detrimental to it. Things you should ideally avoid doing.
So, we decided to make a list of the 5 main things that can sabotage your Voice of Customer program.
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