There’s a lot of talk that AI is the future, but the capabilities are already being widely used and it’s not really that scary, according to CEO of technology company Sherlok, Elisa Adams.
“AI is the new solution to better understanding the voice of the customer and while it does takes expertise, it doesn’t have to be overly complex or hard,” she told CMO during a recent interview.
https://www.cmo.com.au/article/630032/using-ai-enable-more-human-understanding-voice-customer-data/
Over the festive season, I caught up with Lucas Watson, Executive Vice President and Chief Marketing & Sales Officer at financial management software heavyweight Intuit. I was expecting a discussion on expansion plans, brand strategy, and how increasing financial compliance regulations are a challenge for small and medium-sized business owners.
https://yourstory.com/2018/01/intuit-lucas-watson/
For most consumers, buying a car is a long, complex process that involves a significant amount of research into different brands, models, and features, leading to a purchase driven by both emotion and logic.
Given the time and financial investment that goes into this, consumers want auto dealerships to deliver a highly personalized and pleasant customer experience.
http://www.dealermarketing.com/how-artificial-intelligence-is-helping-flip-the-script-in-automotive/
Your date kisses you goodnight. You turn to walk home. Your date heads in the opposite direction. You pull out your smartphone. You whisper, "I had a great time." Your smartphone runs a calculation that lasts only a millisecond. When it's done, the smartphone says aloud, "You are in love."
https://www.pcmag.com/article/358545/your-phone-might-soon-be-able-to-tell-you-if-youre-in-love/
Mobile World Congress 2018, the biggest mobile industry trade show has come to a close in Barcelona. This year, there were many hot topics ranging from artificial intelligence to the long-awaited 5G connectivity. Mobile manufacturers came from all over the world to show off their best upcoming devices yet. I had strong expectations that 5G would steal the show, but as always, there was a lot more going on at this years event. The following are a few of the innovative trends that made headlines this year and how they are expected to affect you and me.
https://www.forbes.com/sites/danielnewman/2018/03/06/top-5-trends-from-mobile-world-congress-2018/#5534660c6adc/
The increasing and widespread adoption of voice technology is already beginning to establish its place as a major factor in travel.
A truly intelligent voice technology platform would enable fluid, human-like conversations. Artificial intelligence (A.I.) technology would support complex exchanges, detect nuances in speech patterns and tone and remember details from earlier conversations.
https://www.phocuswire.com/Unique-voice-in-travel/
Artificial intelligence (AI) holds tremendous promise for marketers, but the true value of AI has yet to be fully harnessed. Marketers can position themselves as leaders of the AI revolution within their companies by applying AI to better understand and evangelize the voice of the customer.
https://www.business2community.com/marketing/how-ai-is-turning-the-voice-of-the-consumer-into-marketing-analytics-gold-02076902/
"In this paper, we aim to clarify the key concepts of voice AI, explain how the technology is changing consumers’ digital behavior, explore how leading brands are taking advantage, and what you should be doing to get ready for the new era of voice commerce."
https://www.annalect.com/voice-ai-a-conversational-customer-journey/
According to Adobe’s recent digital maturity survey, a majority of digitally mature companies are increasing their budgets in both personalisation and optimisation in order to stay competitive. Leading brands understand the best experiences are consistently personal.
Yet, many companies struggle to scale the delivery of personalised experiences across channels. To solve for these challenges, Adobe today announced new artificial intelligence (AI) innovations with Adobe Sensei, the company’s AI and machine learning technology, in Adobe Target and Adobe Experience Manager, part of Adobe Experience Cloud.
https://itbrief.co.nz/story/how-to-use-ai-to-optimise-customer-experiences/
In today's highly commoditised age where there is often little differentiation when it comes to competitive products and offerings, the biggest factor that prompts customers to patronise one brand over the other is often customer engagement. There are several studies that show the impact of customer experience on both customer acquisition and retention.
A study conducted by Bain & Company, in association with professors from the Harvard Business School, found just a 5% increase in customer retention rates increased profit by 25% to 95%. Therefore, customer experience is an important influencer of an organisation's profitability. Organisations are already starting to realize this. A recent Frost & Sullivan study found that about 80% of organisations in Asia-Pacific recognised customer lifetime value as the most significant business benefit delivered by customer experience.
https://www.itweb.co.za/content/Pero3MZgRyEqQb6m/
