Using AI to enable a more human understanding of voice of customer data

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  1. Theres a lot of talk that AI is the future, but the capabilities are already being widely used and its not really that scary, according to CEO of technology company Sherlok, Elisa Adams. AI is the new solution to better understanding the voice of the customer and while it does takes expertise, it doesnt have to be overly complex or hard, she told CMO during a recent interview.
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Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.