Are you listening to the voice of your customers? Of course you are. Based on CustomerThink research, nearly all large enterprises conduct relationship and/or transaction surveys. And increasingly, small and mid-sized firms are doing so, too.
But wait, did I say “voice” – singular? You should be listening to several “voices,” deciding what actions are needed, and — this is the most important thing — taking action! My customer-centric research has identified five “Listen” practices that leading brands implement more effectively, in order of relative impact:
http://customerthink.com/voice-of-customer-industry-trends-consolidation-disruption-and-the-rise-of-real-time-action/
There many fascinating insights from a new study conducted by Harvard Business Review Analytic Services in conjunction with SAS, Intel and Accenture Applied Intelligence. The study is a quick, insightful read of 16 pages that combines survey findings and enterprises’ marketing results.
https://www.forbes.com/sites/louiscolumbus/2018/07/08/how-to-improve-customer-experiences-with-real-time-analytics/#2851c71e6e82/
Mopinion Launches Ground-breaking Online Customer Journeys Programme
Unique online research software solution helps businesses capture and analyse online customer journeys in real-time to improve services and increase sales.
https://mopinion.com/online-customer-journeys-programme/
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