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  1. Ford President and CEO Mark Hackett recently laid out the automaker’s mobility plans at CES 2018 and the company today elaborated on the structure it is putting in place to make those a reality.

    “We believe transportation done right – as part of a systems approach – can bring life back to our cities,” said Marcy Klevorn, president, Ford Mobility.
    http://www.thedetroitbureau.com/2018/01/ford-puts-structure-to-its-mobility-plan/
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  2. Your date kisses you goodnight. You turn to walk home. Your date heads in the opposite direction. You pull out your smartphone. You whisper, "I had a great time." Your smartphone runs a calculation that lasts only a millisecond. When it's done, the smartphone says aloud, "You are in love."
    https://www.pcmag.com/article/358545/your-phone-might-soon-be-able-to-tell-you-if-youre-in-love/
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  3. When talking about customer experience, there’s almost an underlying assumption that the focus is on customers in the B2C space. But B2C is just one side of the coin. There’s the B2B angle to it as well, where delivering a great experience is equally crucial to be successful in the long run.
    http://customerthink.com/the-future-of-customer-experience-in-b2b/
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  4. Collecting and analysing in-app feedback can be very straightforward – provided that you have the right tools and methodology in place to do so. In a previous article, we outlined several reasons why collecting in-app feedback is important for the mobile user experience. The next step is to demonstrate how this feedback can be collected. There are three options to choose from when it comes to collecting feedback in-app – all of which offer their own advantages and drawbacks. These methods include: Webviews, SDKs and APIs.
    https://mopinion.com/collect-in-app-feedback-webview-sdk-api/
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  5. For most consumers, buying a car is a long, complex process that involves a significant amount of research into different brands, models, and features, leading to a purchase driven by both emotion and logic.

    Given the time and financial investment that goes into this, consumers want auto dealerships to deliver a highly personalized and pleasant customer experience.
    http://www.dealermarketing.com/how-artificial-intelligence-is-helping-flip-the-script-in-automotive/
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  6. Are you struggling with customer retention? Maybe looking for a way to improve customer loyalty?

    Establishing a good relationship with customers can be difficult, especially for car dealers, when generalizations and stereotypes tell customers to be leery of anything you say.

    Here are 10 ways you can reverse these stereotypes and strengthen your relationship with customers.
    http://www.dealermarketing.com/a-10-step-customer-retention-primer/
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  7. In the mid '90s, Penny Wilson and the developers at Alias Wavefront took notice when consumers complained about the fake hair on characters in their video games. By listening to their customers and creating realistic "digital hair," Wilson recalls that "it really leapfrogged us above any of the other competition" and within three years the upstart Canadian company sold to Silicon Graphics for $450 million. That's the kind of profitable lesson one doesn't soon forget.
    http://adage.com/article/cmo-strategy-columns/businesses-listeners/312035/
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  8. Whether you’ve just launched your website or you’re in the process of improving the online customer experience, customer feedback will serve as an invaluable tool in achieving your business’ goals. This feedback not only has the potential to provide you with insights into which kinds of problems your visitors are running into but it can also reveal which features work well for them. The easiest way to gather this feedback is via feedback forms. For WordPress users in particular, this is especially easy as there are various plugins available that serve up feedback solutions at no cost.
    https://mopinion.com/how-to-install-a-feedback-form-in-wordpress/
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  9. Topping customer satisfaction lists all year long, T-Mobile takes the top spot among full-service providers and MetroPCS scores 20 points above average in non-contract full-service segment in recent study
    https://www.businesswire.com/news/home/20180118005773/en/T-Mobile-MetroPCS-Highest-Scores-Wireless-Customer-Care/
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  10. It's time for another proposal color team review. The proposal manager is faced with one of these all-too-familiar scenarios...
    http://exclusive.multibriefs.com/content/are-your-proposal-review-teams-derailing-the-win/civil-government/
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Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.