You are an online marketer or eCommerce manager of a successful webshop and youve got all the necessary tools up and running. Youve got your ads and retargeting efforts that provide you with leads. Then theres A/B testing which provides insight into what is and isnt converting your visitors. Meanwhile your web analytics and heatmaps are showing you whats happening on your site. This is often the basic toolkit for webshops, which is logical, because it is important to know what your visitors are doing on your website. Unfortunately these tools dont provide a complete understanding of the customer
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