Client talk creates opportunities to help customers become more successful over time.
What really makes a difference, though, is whether or not you listen for voiced, potentially strategic opportunities.
On the other hand, do you have a short attention span when working with clients?
If so, you listen to clients for the sole purpose of achieving tactical closure on the conversation. Client care becomes just another item on your daily To-Do list, instead of a strategic imperative.
https://babettetenhaken.com/2017/10/26/client-talk-opportunities/
And…that’s a wrap for 2017! We are thrilled to report that we’ve published well over 100 blog posts this year. Aside from being a great resource for everything online feedback, the Mopinion blog covers a wide range of digital topics and trends. From Customer Experience and User Experience to the Online Customer Journey and the rise of Mobile, we’ve written articles catered to every digital role.
So let’s take a few moments and reflect on Mopinion’s Top 10 Hottest Blog Posts of 2017!
https://mopinion.com/mopinions-top-10-hottest-blog-posts-2017/
With rising customer expectations, the need to deliver an exceptional customer experience (CX) is at an all-time high. And frankly, the best way to achieve this superior level of CX is to visualise it – which is often done using a process called customer journey mapping. A customer journey map essentially tells the story of the customer’s experience – which starts at the initial point of contact all the way through to a long-term relationship – giving us critical information about key interactions along the way. For this process to be a successful one and because it can be quite complex, many business seek the assistance of customer journey mapping tools.
https://mopinion.com/top-20-customer-journey-mapping-tools-overview/
As a reader of the Userlane blog and someone who is interested in customer success, you probably already know that this particular discipline is mostly found in business-to-business sector where companies sell their products or services to other companies. Of course, there are some forward-thinking business-to-customer companies who are trying their hand at customer success, but for the most part, it is a B2B kind of a game.
https://blog.userlane.com/customer-success-must-business-government-ecosystem/
A Hot and Cold Customer Experience.
On the way to a concert Sunday evening, my wife and I stopped to grab a quick meal at one of our regular tex-mex fast food restaurants. After patiently waiting in line, we got to the front and the server asked, “Can you wait a few minutes while I fill these on-line orders?”
I was not impressed with them giving priority to online customers over those who took the time and effort to be in the store, so I tweeted my displeasure. By the time we were sitting in our seats at the concert an hour later I had received an apologetic response from the company’s social media team and a promise to follow up.
https://www.cmswire.com/customer-experience/is-your-voice-of-the-customer-program-all-talk-and-no-action/
This week, I read an online comment that Customer Experience is a part of Customer Success.
Customer Success professionals believe customer experience is a subset of customer success. Customer Experience professionals believe customer success is a subset of customer experience.
Each discipline has its own idea.
The Customer Experience vs. Customer Success debate has been an interesting one.
So, let’s back up a bit to dive into history and where we are.
https://www.m4comm.com/customer-experience-and-customer-success-converge/
You’ve probably heard the conventional wisdom that teams should be aligned around a common goal. But while it’s important to have a shared business objective, the idea that everyone needs to have the same goal is selling your engineering team short.
https://sdtimes.com/developers/high-performing-engineering-teams-disagreement-healthy/
As the year draws to a close, Return asks its senior team to reflect on 2017 and offer predictions for 2018. Topics raised include programmatic and shoppable video, voice search, and shifts in online search and targeting...
http://www.thedrum.com/opinion/2017/12/20/the-future-digital-marketing-predictions-2018/
Instant gratification is here to stay—at least in the customer experience world. Thanks to technological advances, most consumers now expect brands to be available at a moment’s notice. Smartphones, social media, mobile apps, and more have helped create a culture of hyper-connectivity and immediacy, making it critical for companies to provide fast and seamless customer experiences.
http://www.1to1media.com/customer-engagement/redefining-real-time-customer-experience/
A common phrase we repeatedly hear from our clients. And of course they do – to some extent. For most client web projects, we regularly recommend implementing a Voice of the Customer (VoC) program to take “knowing your customers” to a deeper level and use it to drive better business results.
https://ten7.com/blog/post/improve-user-experience-voice-customer-research/
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