The takeover is complete: The customer is in control and customer experience now reigns supreme over the business universe.
A whirlwind of global forces has propelled us to this place. Now that we’re here, what do companies need to do to not only survive, but also thrive?
http://customerthink.com/making-customer-experience-your-marketing-and-sales-magnet/
The new manufacturing and construction report has been published today. It provides updated in 2018 year analysis of manufacturing and construction industries.
http://www.satprnews.com/2018/01/19/global-pumps-industry-voice-of-the-customer/
2018 is already upon us, and as with every new year, we’re greeted with fresh new challenges, and a slew of new approaches to take them on.
2017 was a year when the Customer Experience took center stage. In 2018, this will be taken up another notch as companies aim to one-up their competitors in the Customer Experience game.
With this in mind, here’s a look at 7 Customer Experience trends and predictions that will have a significant impact on how companies will do business in 2018.
https://customerthink.com/top-7-customer-experience-trends-and-predictions-for-2018/
2017 was a record year for hacks of personal customer details. These breaches give fraudsters access to our identities including the answers to those annoying security questions. One thing the fraudsters can’t do much with? Voice data. And that is why banks and telcos are increasingly replacing security questions with biometrics.
https://customerthink.com/2018-5-ways-ai-will-make-you-love-customer-service-in-2018/
Mopinion now offers a more secure user login process for Mopinion users with Two-Factor Authentication (or 2FA). Two-Factor Authentication is an extra layer of security that requires users to submit not only the username and password, but also an additional piece of information that can only be known to the user. This additional layer of security aims to further minimise risk and protect businesses from an online security breach.
https://mopinion.com/mopinion-adds-extra-security-layer-with-two-factor-authentication/
To kickoff the new year, Mopinion has just launched a new feature within its platform: customisable inbox filters and views. This new feature will give users total control of the views they create in their inbox of feedback items. It enables users to combine key data fields such as scores, browsers, texts, URLS and more – which provides for very specific views.
https://mopinion.com/mopinion-launches-customisable-inbox-filters-and-views/
It’s a new year and content marketing continues to grow as the cornerstone of all marketing. According to a benchmarks and trends report from the Content Marketing Institute, 62% of B2B marketers in 2017 reported that their content marketing strategies are more effective now than they were in the previous year.
http://www.econtentmag.com/Articles/Column/Marketing-Master-Class/Six-Content-Marketing-Trends-that-Will-Dominate-in-2018-122598.htm/
Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers experience a mobile app while they’re active in the app itself. With the goal of offering a smooth and user-friendly UX, mobile UX is something which must be continuously optimised – especially if businesses wish to maintain a loyal and satisfied customer base. This is where the use of in-app feedback comes in handy.
https://mopinion.com/why-collect-in-app-feedback-mobile-ux/
After much of the global economy went into recession back in 2008, public confidence in financial institutions took an equally dramatic dive. Whatever the reality, a large percentage of public and media opinion shifted blame towards global ‘bankers’, unseen financial professionals that were painted as the villains of the crisis. Perception and reputation are difficult concepts to quantify, often the evidence for good or bad reactions is anecdotal and is noticeable from talking to individuals or groups. Because the perception and reputation of any business is vital to its on-going success (and indeed its survival!) the use of Voice of the Customer (VoC) technology has become a common and highly prized asset, which the financial sector is readily embracing.
https://mopinion.com/voice-of-the-customer-helps-financial-sector-regain-trust-and-increase-productivity/
The new report from Telecoms and Computing Market Reports has been published. It provides updated in 2018 year analysis of telecoms and computing industries.
The Europe Social Media Analytics Market would witness market growth of 27.6% CAGR during the forecast period (2017-2023). Social media analytics vendors offer software that assist companies in collecting data and analyzing the same to pick out meaningful insights into customer sentiments, voice of the customer, and the volume of posts. The use of analytical technologies...
http://www.satprnews.com/2018/01/16/europe-social-media-analytics-market-2017-2023/
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