eringilliam: customer-feedback*

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  1. For any business looking to provide their users with the products they need and the customer service that they deserve, knowing how to collect and act upon customer feedback is essential. Customer feedback gives businesses the guidance and information they need in making decisions.
    To learn and measure how satisfied your customers are, you need to get a handle on how they see your products, customer support and the entire company. In this article, you can find out four of the best and most effective ways to respond to a customer’s feedback.
    https://www.ethosplc.com/2018/07/19/4-effective-ways-to-respond-to-customers-feedback/
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  2. Positive or negative, when a customer shares feedback with you, it’s a learning opportunity. You get the chance to see your business through their eyes, and that brief glimpse can change the course of the relationship completely. The direction it takes all depends on how you handle the situation.

    We put together this quick list of best practices for responding to customer feedback, so you’re always prepared to make the most of it—whether it’s glowing, scatching, or just so-so.
    https://www.business2community.com/customer-experience/4-rules-for-responding-to-customer-feedback-02111756/
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  3. Customers are the most important cog in your business. Without them, you don’t have a business. But, despite all the tools we have today to create emotion-rich experiences for buyers, many marketers still struggle to understand their customers and what they really want. This just doesn’t cut it any more, particularly when consumers are actively seeking out connections with the brands they purchase from rather than one-off buying frenzies.
    https://mopinion.com/4-steps-successful-customer-obsessed-marketing-strategy/
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  4. Companies work hard to listen to the voice of the customer (VoC) and innovate based on what they hear, but passive listening isn’t enough. I’ve found that you must always be on the lookout for new ways customers can connect with you and seamlessly share information to help you deliver products that better meet their needs.

    The B2B technology company for which I work is doing some pretty amazing things in this area with many longstanding, and recently established, customer outreach programs. These programs serve as templates for active listening that are uniquely and directly connecting customers with our CX team, customer service and support — and more specifically with product development and product management.

    Feedback channels are ongoing resources for us and help ensure that we approach VoC and product innovation from the customer’s perspective, developing new products and features that align with their current and future needs.
    http://customerthink.com/4-ways-to-align-customer-feedback-and-product-innovation/
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  5. When an organization has a holistic understanding of their customer experience (CX), it provides an opportunity to make more informed CX improvements. Voice of the Customer (VoC) programs are a proven way businesses can collect solicited customer feedback to gain a deeper understand of how customer expectations compare to customer experience and take action to drive improvements.
    http://customerthink.com/5-benefits-of-collecting-solicited-customer-feedback/
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  6. Here I have identified several misconceptions that Digital Marketers assume about online customer feedback used in both B2B AND B2C businesses. Below I will share with you some misconceptions and truths about online feedback to demonstrate why it is so vital to success.
    https://mopinion.com/5-common-misconceptions-about-online-customer-feedback-debunked/
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  7. Customer insight is the heart of every customer experience (CX) program. But in today’s information-saturated world, customers may not always notice or respond to feedback invitations.

    How can brands collect more customer feedback—that is both meaningful and actionable—in an environment where multiple priorities compete for customers’ attention and time?

    Here are five actions companies can take to take their feedback gathering to the next level.
    http://customerthink.com/5-expert-tips-to-gain-more-customer-feedback/
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  8. What are the Top 5 Mistakes that limit the success of a Voice of the Customer program? Find out in this article by CEO of PeopleMetrics, Sean McDade.
    https://www.peoplemetrics.com/blog/5-mistakes-to-avoid-in-your-voice-of-customer-program/
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  9. The astonishing growth of cloud-based technology has resulted in the explosion of SaaS (Software as a Service) becoming a multi-billion dollar industry. From managing sales leads to organizing your personal finances, SaaS tools plays a key role in countless organizations.

    As such, it should hardly be surprising that many entrepreneurs and programers have decided to throw their hats into this potentially lucrative space. A few weeks ago, I was fortunate enough to speak with one such person who's turned a software tool originally built for personal use, into a thriving SaaS startup—Josh Pigford, the founder of Baremetrics.

    During our conversation, Pigford revealed some great insights into what helped his company become successful today—and how you too, may be able to grow your own service-based side business into a scalable startup.
    https://www.forbes.com/sites/ryanrobinson/2018/08/05/service-business-side-hustle-saas-startup/#7574f8776c1b/
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  10. lot of feedback tools out there make it easy to collect user feedback on your website or mobile app, but do they really help make your digital channels more customer centric? The majority of these tools just focus on collecting data, but that’s only part of the process. What comes next?
    https://mopinion.com/5-tips-online-feedback-strategy/
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Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.