Mopinion has teamed up with online automation tool Zapier to deliver quick and easy integrations between your Mopinion feedback data and various web applications. Thanks to Mopinion webhooks, the integration process is a breeze. Ready to start relaying your feedback data to all your favorite apps in real-time? We’re here to help. Mopinion has created a step by step ‘How to” for integrating your user feedback with Zapier.
https://mopinion.com/integrate-user-feedback-webhooks-zapier/
Do you remember that joyous feeling when the thing preventing you from having an easier life was removed? Can you remember what it feels like when the elephant that was sitting on your chest finally gets up? Have you ever experienced relief when that huge barrier preventing you from being more customer centric was finally removed?
The irony of many legacy contact center communication platforms that are being used to serve customers often prevent you from doing it effectively. Most of these platforms were primarily built from voice being the foundation and then as channels grew, they were merely added onto the voice channel versus being merged with voice from a workflow and queuing perspective.
http://customerthink.com/contact-center-technology-finally-enables-you-to-be-customer-centric/
User feedback is the key indicator of customer experience. Having access to the customer insights puts you as a marketer at a competitive advantage. In fact, user feedback will also enable you to prioritise and address issues that surface, putting you one step closer to reaching a profitable conclusion and closing the loop. That is why it’s important to have the right user feedback solution in place, depending on your needs and of course, budget. In this article we will zoom in on several free user feedback tools that are great for digital marketers who are on a budget.
https://mopinion.com/free-user-feedback-tools-digital-marketers-budget/
Fashion is an industry built on firsts. It’s not about now, it’s about what’s next. True fashion innovators don’t just stay ahead of the next trend, they set the next trend. Through a combination of intuition, instinct, acumen and creative flair, they keep ahead of the curve — predicting the “next big thing” in fashion and dictating it to consumers before they know what they need or want. But, when it comes to selling those signature styles to the masses — smart retailers know success requires meeting the right customer with the right products at the right time. Selling fashion isn’t simply a transactional experience, it’s a relationship. Building brand loyalty hinges on having a strong connection with the consumer, understanding their needs and meeting them where they are.
https://wwd.com/business-news/technology/think-tank-retail-technology-ultimate-customer-experience-1202941792/
"We've asked some of the industry's most knowledgable boffins to break down jargon to help you through those confusing meetings and indecipherable conferences. Here, MaritzCX's Gillian Mackay explains how voice of customer programmes work."
https://mumbrella.com.au/how-does-a-voice-of-customer-programme-work-557923/
SEO firm Conductor has introduced Actions, which is designed to democratize and disseminate search data to people throughout a marketing organization. Actions will send the data to Asana and, in Q1 2019, Jira and Trello.
Freeing search data from its silo. The idea is to give non-SEOs in the organization access to search data as a kind of proxy for the voice of the customer. Conductor believes that SEO issues affect many groups within an organization and wants to enable “search intelligence” to break out of its SEO silo.
https://searchengineland.com/conductor-actions-turns-search-seo-data-into-voice-of-the-customer-intelligence-309423/
By using event detection to listen to patterns in data, and then applying Artificial Intelligence, your business can now sense these moments of needs as they are happening
Customer experience or ‘CX’ as it is popularly referred to is one of the most important verticals that businesses need to address in order to thrive. And tanks to artificial intelligence and data, CX can be achieved via the use of these technologies in an improved and efficient manner. From artificial intelligence to IoT, Don Schuerman, CTO and VP Product Marketing, Pegasystems, states 7 ways in which technology will aid customer engagement.
https://www.dqindia.com/artificial-intelligence-technology-improved-customer-engagement-cx-2019/
Mopinion has just released a new machine learning technology within its digital feedback analytics platform: automatic feedback categorisation. This technology employs machine learning techniques that make the analysis of qualitative feedback data – by way of labeling and categorisation – a much more fluid and systematic process.
https://mopinion.com/machine-learning-technology-for-advanced-feedback-categorisation/
When it comes to e-commerce personalization, how do you know if you are truly delivering a personalized experience? As shoppers, we all have different likes, patterns, affinities, interests and trigger points that lead us to making purchases. In a physical store environment, an associate is well equipped to not only gauge the interest and patterns of their repeat customer, but also to inquire and learn what prompts that particular shopper to make a purchase. Is it a BOGO offer? Is it the ability to sample a new product with a purchase? Or is it the allure of purchasing an exclusive line solely available at that particular store?
https://www.digitalcommerce360.com/2019/01/02/the-key-to-ecommerce-personalization-contextual-relevancy/
The rise of artificial intelligence has led many people to believe that machines will take over many of the job functions in the marketing industry. However, when it comes to customer experience, the best results will occur when machines and humans work together, writes Dan Gingiss, VP of Marketing at Persado.
When people think of artificial intelligence (AI) and its technological cousin, machine learning, it often conjures up images of a robot taking over the job of a human. Indeed, “the robots are coming!” is a familiar refrain suggesting the human race will soon be invaded. If we can teach the machines to be as smart as humans, consume mountains of data in seconds, and continuously learn more at warp speed, isn’t the useful life of the human brain quickly coming to an end?
The answer: Absolutely not.
https://www.martechadvisor.com/articles/customer-experience-2/beyond-chatbots-how-artificial-intelligence-can-humanize-the-customer-experience/
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