Fashion is an industry built on firsts. Its not about now, its about whats next. True fashion innovators dont just stay ahead of the next trend, they set the next trend. Through a combination of intuition, instinct, acumen and creative flair, they keep ahead of the curve predicting the next big thing in fashion and dictating it to consumers before they know what they need or want. But, when it comes to selling those signature styles to the masses smart retailers know success requires meeting the right customer with the right products at the right time. Selling fashion isnt simply a transactional experience, its a relationship. Building brand loyalty hinges on having a strong connection with the consumer, understanding their needs and meeting them where they are.
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