Tags: customer-feedback*

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  1. They say that an ounce of prevention is worth a pound of cure. But how often do you apply that concept to your customer service? Most businesses wait for a problem to arise, and don’t make efforts to fix a problem until after a customer (or several customers) complains.

    However, more often than not, a customer that has gotten to the point of complaining about something is one that is not likely to come back to your business.
    So, rather than waiting around to fix customer complaints, here are 3 proactive ways that you can prevent those complaints from ever arising.
    http://customerthink.com/3-ways-to-prevent-customer-complaints-instead-of-fixing-them/
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  2. If you haven’t noticed, it’s all about the customer these days. According to a research carried out by Deloitte and Touche, customer-centric companies are 60% more profitable than those not focused on the customer. This proves that the moment you put the customer at the core of your business, you’re already one step closer to success. And this is precisely why businesses are looking to customer feedback tools as a foundation for this success.
    https://mopinion.com/30-best-customer-feedback-tools-an-overview/
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  3. When you first start selling online, receiving negative customer feedback can feel like a real kick in the teeth. You’ve put in all the hard work to get the order out but have fallen short of your customer’s expectations and are now worried about your reputation, not to mention how it might affect your metrics.

    With experience though, you start to realize that negative customer feedback is just part of selling online and shouldn’t be taken to heart. In fact, if you use it creatively, it can even present you with an opportunity to shine.
    https://www.business2community.com/brandviews/xsellco/4-creative-ways-to-utilize-your-negative-customer-feedback-on-amazon-and-ebay-02083046/
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  4. Every e-commerce business knows the relevance of customer feedback—and how hard it can be to obtain it. Not to mention, once you get it, how do you make it useful for overall business strategies?

    According to our own internal data, 50 percent of our Feedback clients send more than 1,900 review requests a month—in some cases to customers across multiple marketplaces. Want to know how to craft the perfect feedback messaging to fit all consumer types? Here’s what you’ll learn from this post:
    https://www.xsellco.com/resources/e-commerce-customer-feedback-templates/
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  5. Ever been put into a position where an online customer is asking you a question about a specific issue and he presumes you can pick up where your colleague left off? Meanwhile you have no prior knowledge of the matter and no documentation to refer to for checking the status of the issue? I think you can see where I’m going with this – this is obviously not an ideal situation to be in, for both you OR your customer.
    https://mopinion.com/4-effective-tools-for-putting-online-feedback-into-action/
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  6. For any business looking to provide their users with the products they need and the customer service that they deserve, knowing how to collect and act upon customer feedback is essential. Customer feedback gives businesses the guidance and information they need in making decisions.
    To learn and measure how satisfied your customers are, you need to get a handle on how they see your products, customer support and the entire company. In this article, you can find out four of the best and most effective ways to respond to a customer’s feedback.
    https://www.ethosplc.com/2018/07/19/4-effective-ways-to-respond-to-customers-feedback/
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  7. Positive or negative, when a customer shares feedback with you, it’s a learning opportunity. You get the chance to see your business through their eyes, and that brief glimpse can change the course of the relationship completely. The direction it takes all depends on how you handle the situation.

    We put together this quick list of best practices for responding to customer feedback, so you’re always prepared to make the most of it—whether it’s glowing, scatching, or just so-so.
    https://www.business2community.com/customer-experience/4-rules-for-responding-to-customer-feedback-02111756/
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  8. Voice of the Customer (VoC) is much more than an actual voice. It is a combination of voices captured at various customer touch points. It is an intricate process used to capture both quantitative and qualitative information from customers. Information such as their requirements, preferences and feedback; in other words, a gold mine of data! This information is what you’re supposed to be using to chisel away what the customer don’t want and deliver the best quality product or service. What you may think is an excellent addition to your product or service may be an annoyance to the customer, and the VoC helps you identify that – forcing you to look at things from the customers’ perspective.
    http://www.customerguru.in/4-simple-steps-to-make-the-most-of-the-voice-of-the-customer-voc/
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  9. Customers are the most important cog in your business. Without them, you don’t have a business. But, despite all the tools we have today to create emotion-rich experiences for buyers, many marketers still struggle to understand their customers and what they really want. This just doesn’t cut it any more, particularly when consumers are actively seeking out connections with the brands they purchase from rather than one-off buying frenzies.
    https://mopinion.com/4-steps-successful-customer-obsessed-marketing-strategy/
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  10. Companies work hard to listen to the voice of the customer (VoC) and innovate based on what they hear, but passive listening isn’t enough. I’ve found that you must always be on the lookout for new ways customers can connect with you and seamlessly share information to help you deliver products that better meet their needs.

    The B2B technology company for which I work is doing some pretty amazing things in this area with many longstanding, and recently established, customer outreach programs. These programs serve as templates for active listening that are uniquely and directly connecting customers with our CX team, customer service and support — and more specifically with product development and product management.

    Feedback channels are ongoing resources for us and help ensure that we approach VoC and product innovation from the customer’s perspective, developing new products and features that align with their current and future needs.
    http://customerthink.com/4-ways-to-align-customer-feedback-and-product-innovation/
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Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.