There's a great deal of talk about what retail consumers want and expect and how those expectations are growing every day. Research from Elastic Path reveals that meeting those demands, and delivering a rewarding customer experience, requires flexible e-commerce.
It's a critical strategy, according to the research, for all brands that want to meet ballooning consumer demands during the holiday season and other busy sales seasons such as back-to-school.
http://retailcustomerexperience.com/articles/why-retailers-need-to-adopt-a-flexible-e-commerce-strategy/
The eCommerce industry has experienced a tremendous amount of growth in the past decade. Having jumped from 3.5% of all retail sales in 2008 to nearly 11.9% in 2018.
This growth – in combination with a (still) relatively low market share – represents a huge opportunity for more innovative eCommerce companies looking to overtake their traditional counterparts.
However, in order to latch on to the ‘growth train’, these same eCommerce companies (and therefore, eCommerce managers) are going to have to put their best foot forward....
https://www.digitaldoughnut.com/articles/2018/june/why-online-feedback-is-vital-for-ecommerce-manager/
The physical world of Amazon Books has made it to Texas. The online retailer today opens its first store so far this year and it's in Austin's Domain Northside.
The store is designed to hold all the books considered great reads by Austinites and more put together by a team that culls customers' online preferences to fill the racks with books. All books face out in Amazon's version of a bookstore. Below the book is a review card saying why customers said they loved the read.
https://www.dallasnews.com/business/retail/2018/03/06/texas-first-amazon-books-store-opens-austin-better-prices-prime-members/
Is your webshop built using Lightspeed’s ecommerce software? Then we’ve got great news for you. All-in-one feedback analytics software Mopinion and ecommerce software provider & global leader in Point-of-Sale systems, Lightspeed have joined forces. The result? A new app integration in the Lightspeed app store which enables Lightspeed webshops to easily capture feedback from their online visitors using easy-to-install, customisable feedback forms. The webshops also have access to advanced reporting and analysis capabilities that will provide them with the insights they need to improve overall performance and the user experience of their webshop.
https://mopinion.com/mopinion-software-lightspeed-app-store/
That’s right! Mopinion and Contentsquare are at it again. Next month we will be hosting the next edition of the Champagne Breakfast. This time the event will focus on how to run more effective experiments in ecommerce.
The breakfast event, themed ‘Make experimentation sexy again’ will cater to an exclusive audience of ecommerce teams and include guest speakers from Tomtom and Intergamma, who will present cross-vertical strategies for how to run more effective experiments in ecommerce.
http://mopinion.com/mopinion-contentsquare-organises-champagne-breakfast/
Kristina Nicolas will proudly tell you that she’s been doing practically all her shopping online for years now. She will also tell you, in a more exasperated voice, that this has not remotely abbreviated the amount of time she spends going to stores.
https://www.nytimes.com/2017/12/26/style/online-holiday-shopping-returns.html/
With e-commerce growing almost four times faster than in-store retail and set to account for half of all sales made by 2021, retailers must deliver a personalised, seamless and accessible experience, or customers will migrate to another brand. As customer expectations are changing, your customer experience (CX) has to evolve alongside those changes.
http://financialexpress.com/brandwagon/writers-alley/how-e-commerce-sites-need-to-keep-elevating-customer-experience/1800578/
Online store is now Eason’s second largest by revenue, behind only its Dublin flagship.
The Irish book and stationery retailer Eason recorded a 31 per cent rise in ecommerce revenue over the six-week Christmas trading period last year, and its online store is now its second largest in revenue terms behind the company’s flagship branch on O’Connell Street in Dublin.
https://www.irishtimes.com/business/retail-and-services/eason-books-31-rise-in-web-sales-over-christmas-1.3381257/
Digital intelligence platform market categorizes the global market by component as analytics, data management and engagement optimization, by touchpoint as company website, social media, by organization size, by vertical, and by region.
https://www.whatech.com/market-research/it/412318-digital-intelligence-platform-market-growing-worth-13-96-billion-usd-by-2022-explored-in-latest-research/
We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s software, Decathlon is now in the process of rolling out Mopinion software on webshops in twenty-one additional countries!
https://mopinion.com/decathlon-rolls-out-mopinion-feedback-software-in-23-countries/
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