Is your webshop built using Lightspeed’s ecommerce software? Then we’ve got great news for you. All-in-one feedback analytics software Mopinion and ecommerce software provider & global leader in Point-of-Sale systems, Lightspeed have joined forces. The result? A new app integration in the Lightspeed app store which enables Lightspeed webshops to easily capture feedback from their online visitors using easy-to-install, customisable feedback forms. The webshops also have access to advanced reporting and analysis capabilities that will provide them with the insights they need to improve overall performance and the user experience of their webshop.
https://mopinion.com/mopinion-software-lightspeed-app-store/
Insurance companies have pushed past an initial reticence to engage with insurtech companies, but need to remain focused on the customer as they enter more partnerships and test more offerings.
That’s according to speakers on a panel, Investing in Insurtech 2.0, held at the Silicon Valley Insurance Accelerator’s Fusion event in San Francisco, on March 27.
https://www.dig-in.com/news/insurers-must-fight-tunnel-vision-to-get-the-most-out-of-digital-efforts/
Over the years, the digital revolution has seen a rise in customers demanding a better experience from companies. The ease with which terrible experiences of customer service can be shared on the numerous social media platforms available today has forced many companies to treat their customers better. While advances in technology have helped manufacturers create better products, buyers also have higher expectations these days.
In fact, the phrase “the customer is king” has been used for a while now. But when it comes to manufacturing industries, what can they do to improve customer experience. Consider a few ways this can be done.
http://customerthink.com/how-manufacturing-companies-can-improve-customer-experience/
Mack Trucks recently extended its commitment to uptime by incorporating a new process that efficiently and effectively captures customer feedback regarding their service experience.
https://www.constructionequipmentguide.com/mack-trucks-improves-uptime-through-customer-experience-management-approach/39654/
There’s a power shift happening in the customer journey, wherein audiences rather than brands are in control. Brands are operating in an environment where trust in corporations, advertising, and political leaders is diminishing rapidly. This puts customers in the driver’s seat—giving them power over which brands sink or swim. Getting to the truth has never mattered more—and customer experiences may be the solution.
http://www.econtentmag.com/Articles/Column/Marketing-Master-Class/Compelling-Customer-Experiences-Build-Trust-And-Loyalty-123744.htm/
Customer feedback and a focus on winning repeat buyers are key ways to grow the size of a small business, according to entrepreneur Taryn Williams.
The award-winning founder of WINK Models and The Right Fit highlighted the importance of knowing your customers in order to boost sales in the new podcast series, Mentor Next Door, from Xero and News Corp Australia.
https://www.theaustralian.com.au/business/a-model-example-of-how-to-grow-a-business/news-story/85e59da7b6ca9af05abc810166a7644b/
Customer experience is a key driver of business success. From social media analytics to specialized software, there are hundreds of tools devoted to measuring it. But which of these tools are actually important to understanding customer experience? And how does customer experience ultimately affect your bottom line?
When it comes to understanding and improving customer experience, there are five things every business needs to know.
https://www.businessnewsdaily.com/10643-understand-customer-experience.html/
Customer retention is valuable and essential, but you have to know how to do it correctly, and you have to be dedicated to building loyalty. It’s much less expensive to maintain a current customer as opposed to acquiring a new one, yet boosting loyalty isn’t a top priority for a lot of businesses.
The average business loses around 20 percent of its customers each year, just because they don’t emphasize building relationships. So what can you do to change this trend in your own organization?
https://augustafreepress.com/customer-retention-strategies-that-work/
Regardless of the shape, size or industry of a business, the endgame is, and should always be, the customer. Whether that be a direct consumer, another business or the wider community – they’re what keeps the business ticking.
As a company dedicated to getting Aussie’s the best bang for their buck, we’ve focused on keeping an ear to the ground to seek out feedback from our customers.
Here are three ways your business can thrive by keeping a constant loop of customer feedback...
http://www.dynamicbusiness.com.au/small-business-resources/social-media-strategy-social-media/customers-are-the-endgame-how-to-thrive-by-keeping-them-in-a-constant-loop-of-feedback.html/
You are an online marketer or eCommerce manager of a successful webshop and you’ve got all the necessary tools up and running. You’ve got your ads and retargeting efforts that provide you with leads. Then there’s A/B testing which provides insight into what is and isn’t converting your visitors. Meanwhile your web analytics and heatmaps are showing you what’s happening on your site. This is often the basic toolkit for webshops, which is logical, because it is important to know what your visitors are doing on your website. Unfortunately these tools don’t provide a complete understanding of the customer…
https://mopinion.com/5-ways-online-customer-feedback-can-optimise-your-webshop/
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