eringilliam: voc*

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  1. Get your visitors registered in style with your very own, customisable and eye-catching registration form(s). Added bonus? Responses are available live in your dashboard!
    https://marketplace.mopinion.com/survey-templates/generic-registration-form/
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  2. Even if your customer has made a purchase or completed a process, it doesn’t mean they did so with ease. Post-purchase (or post-experience) is a great time to ask how things went and where your customer stands loyalty-wise.
    https://marketplace.mopinion.com/survey-templates/email-confirmation-feedback-nps/
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  3. Gain insight into what your readers truly value. Email newsletter feedback is an quick and simple way to gauge readership as well as email campaign performance.
    https://marketplace.mopinion.com/survey-templates/email-newsletter-feedback-thumbs/
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  4. You don’t always have to approach your customers with NPS on a scheduled basis or tied to some sort of event. Get feedback on the strength of working relationships with your customers.
    https://marketplace.mopinion.com/survey-templates/cx-relationship-nps-net-promoter-score/
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  5. Discover new ways of meeting customer expectations by going straight to the source! Ask your customers directly what they think of your website / mobile app.
    https://marketplace.mopinion.com/survey-templates/cx-customer-feedback-survey/
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  6. With more than 23,000 employees and 130+ stores across France, Leroy Merlin is the leading DIY retail brand in France – in the market of home improvement and gardening. The brand is not limited to an in-store offer. Leroy Merlin France also has a strong digital ecosystem with a fast growing website.
    https://mopinion.com/leroy-merlin-chooses-mopinion-to-shape-online-voc-programme/
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  7. It’s the age of the customer and the world’s biggest brands are duking it out every day for a greater share of our hearts, minds, and wallets. Customers hold more decision power than ever in an era where information about any company’s products and services is just a mobile search away.

    Where does the Voice of the Customer (VoC) land in the priorities for your company’s overall strategy? Forrester’s Customer Experience Council 2017 member survey shows that 79% of all respondents believe that measuring customer experience is a top priority.
    https://www.peoplemetrics.com/blog/12-reasons-to-invest-more-in-customer-experience/
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  8. Good business owners will be inspired to take action when they receive complaints or any kind of critical feedback about their products or services.

    Our deeply ingrained ideas about good customer service compel us to believe that, when a customer says something is wrong, we need to fix it. We want to abide by that often-debated adage, “The customer is always right.”

    However, while customers should always feel like they are right, you can’t let every customer’s whim dictate how your business operates.
    https://www.cmswire.com/customer-experience/not-all-customer-feedback-requires-change/
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  9. A recent Gartner study into how businesses are implementing emergent tech revealed some insights into the growing use of artificial intelligence in customer service and support applications.

    According to Gartner's Technology Roadmap Survey, approximately 37 percent of the 452 business leaders polled said they were "either piloting or using artificial intelligence bots and virtual customer assistance (VCAs)." Of those respondents, 67 percent said they felt such technologies were "high-value tools."
    https://www.businessnewsdaily.com/11318-businesses-more-confident-in-ai.html/
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  10. "We all do it. Come on, admit it. I do it a lot. In fact, I did it yesterday. You’re at the store, and as the cashier gives you your receipt (which is probably three times as long as it needs to be), he or she grabs a pen and circles or highlights a QR code or a URL and then forces a smile (if you’re lucky) and asks you to take a survey to “Let us know how we’re doing.”

    Do you take those surveys? Probably not. I suspect that most people do what I do: Toss the receipt in the nearest trash can.

    Considering the fact that I earn my living in the customer experience industry and like to think of myself as a customer advocate, it seems a little disingenuous of me to ignore those attempts to capture my voice as a customer."
    https://www.cmswire.com/customer-experience/not-another-survey/
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Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.