Voice of Customer News

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1. Using the Voice of the Customer to capture much more than an NPS score

   When we use the term Voice of the Customer (VoC), most people will automatically think of Net Promoter Score (NPS) or some form of customer satisfaction measurement tool.
   
   VoC actually refers to the way a brand captures customer feedback, and how they analyse and interpret these customer insights to improve the overall customer experience (CX).
   
   Not all brands are effective in using VoC. When capturing customer feedback, more often than not, a brand’s core objective is actually to learn how great the customer thinks they are! You will be familiar with the questions; would you recommend us? would you visit us again?
   
   These questions may help the brand boost their NPS score, but the responses are based only on customer intent. The power of VoC goes much deeper than this.

   http://customerthink.com/using-the-voice-of-the-customer-to-capture-much-more-than-an-nps-score/

   Tags: voc, voice of customer, nps, net promoter score, customer satisfaction, customer lifecycle, customer feedback by eringilliam (2019-09-17)

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2. Content Satisfaction Survey Template

   Content satisfaction surveys give users insight into how satisfied their customers are with overall content, including product content, homepage content, page navigation and layout.

   https://marketplace.mopinion.com/survey-templates/website-content-satisfaction-survey/

   Tags: content satisfaction, customer insights, customer satisfaction, voc, web content, content surveys by eringilliam (2019-09-04)

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3. Mobile Customer Satisfaction (CSAT) Survey Template

   Customer Satisfaction (CSAT) is one of the top scoring methods among businesses for measuring loyalty to your brand. Mobile CSAT is essentially a measurement of how your brand (or services) meets the expectations of your mobile customers.

   https://marketplace.mopinion.com/survey-templates/in-app-mobile-satisfaction/

   Tags: csat survey, brand loyalty, customer expectations, mobile customers, customer satisfaction, voc by eringilliam (2019-09-04)

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4. Customer Satisfaction (CSAT) Survey Template

   Customer Satisfaction (CSAT) is considered one of the top scoring methods among businesses for measuring loyalty to your brand. It is essentially a measurement of how your brand (or services) meets the expectations of your customer.

   https://marketplace.mopinion.com/survey-templates/customer-satisfaction-loyalty/

   Tags: csat, brand loyalty, customer satisfaction, customer loyalty, voc, customer expectations, csat survyes by eringilliam (2019-09-04)

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5. Relationship Net Promoter Score (NPS) Survey Template

   You don’t always have to approach your customers with NPS on a scheduled basis or tied to some sort of event. Get feedback on the strength of working relationships with your customers.

   https://marketplace.mopinion.com/survey-templates/cx-relationship-nps-net-promoter-score/

   Tags: nps, customer relationship, voc, business relationship, cx, customer feedback, customer loyalty, customer satisfaction by eringilliam (2019-09-04)

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