"We all do it. Come on, admit it. I do it a lot. In fact, I did it yesterday. Youre at the store, and as the cashier gives you your receipt (which is probably three times as long as it needs to be), he or she grabs a pen and circles or highlights a QR code or a URL and then forces a smile (if youre lucky) and asks you to take a survey to Let us know how were doing.
Do you take those surveys? Probably not. I suspect that most people do what I do: Toss the receipt in the nearest trash can.
Considering the fact that I earn my living in the customer experience industry and like to think of myself as a customer advocate, it seems a little disingenuous of me to ignore those attempts to capture my voice as a customer."
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