Good business owners will be inspired to take action when they receive complaints or any kind of critical feedback about their products or services.
Our deeply ingrained ideas about good customer service compel us to believe that, when a customer says something is wrong, we need to fix it. We want to abide by that often-debated adage, The customer is always right.
However, while customers should always feel like they are right, you cant let every customers whim dictate how your business operates.
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