Technology is advancing with such acceleration that recent headlines seem almost unbelievable. Our bodies and faces are becoming our passwords. Amazon’s Alexa assistant has announced features in development that can understand human emotions, and a robot is being created to judge gymnastics in Tokyo’s 2020 Olympics. With so much investment and interest in driverless technology, it’s even possible the children of tomorrow may never need to learn to drive. From my perspective, here are a few ways brands can rise to the occasion of endless change.
https://www.forbes.com/sites/forbesagencycouncil/2018/05/14/digital-brand-building-tactics-for-an-ever-changing-world/#32824943550d/
What makes a great customer experience? In many ways, this might depend on what you (the customer) value the most in a brand. Personalised emails or speedy social replies, for example. Or perhaps superb digital content.
Overall, however, brands with a great CX tend to cover a multitude of bases – ensuring that customers are satisfied at each and every touchpoint. So, delving a little deeper (and away from the most obvious brands) here are just a few examples and the reasons why they excel.
https://www.econsultancy.com/blog/70005-nine-less-obvious-brands-offering-great-customer-experiences/
Deciding how much of your product roadmap – if any – to show your customers can be an area of uncertainty. Your product roadmap is your company’s high-level and strategic goals documented, along with an execution strategy that communicates how you plan on getting there. Your product roadmap is relevant for anyone concerned with where your product is headed: the team, the board, and… the customer. Sharing your product roadmap with customers is key, but it can be difficult to do so without conjuring updates and features which will certainly change on the way. If you’re not careful, you might find yourself in dangerous territory, read on to stay away from common pitfalls.
https://www.business2community.com/product-management/best-practices-to-share-your-product-roadmap-with-customers-02047848/
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