What makes a great customer experience? In many ways, this might depend on what you (the customer) value the most in a brand. Personalised emails or speedy social replies, for example. Or perhaps superb digital content.
Overall, however, brands with a great CX tend to cover a multitude of bases ensuring that customers are satisfied at each and every touchpoint. So, delving a little deeper (and away from the most obvious brands) here are just a few examples and the reasons why they excel.
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