Deciding how much of your product roadmap if any to show your customers can be an area of uncertainty. Your product roadmap is your companys high-level and strategic goals documented, along with an execution strategy that communicates how you plan on getting there. Your product roadmap is relevant for anyone concerned with where your product is headed: the team, the board, and the customer. Sharing your product roadmap with customers is key, but it can be difficult to do so without conjuring updates and features which will certainly change on the way. If youre not careful, you might find yourself in dangerous territory, read on to stay away from common pitfalls.
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