The fundamental responsibility of a Product Manager is to be the company’s leading expert on the customer. In fact, Product Managers often act as mediators between their customers and design teams to identify where their product or service is lagging and ensure that the underlying needs for their online customer are aligned with their service or product offering. Online feedback serves as a great way for connecting product performance and customer expectations.
https://mopinion.com/product-managers-collecting-online-feedback/
In this ever more discerning world, software needs to stand out. Choices are greater than ever before, and the winners in the race to success will likely be those that truly solve customers’ problems. On the other side of all software is a practitioner looking for ways to do something faster, more easily or better than before.
In order for engineers to create valuable products, they should put themselves in the shoes of their customers to understand their wants and needs. I've been developing consumer-facing digital products for the last 30 years and have worked in both startups and in large organizations. For me, focusing development on what matters most to the customer is often the single most valuable action taken during the development cycle. I've been on both the successful side when doing this and unsuccessful side when not doing this.
https://www.forbes.com/sites/forbestechcouncil/2019/02/01/stop-trying-to-outthink-your-customers-the-pursuit-of-software-stickiness/#2751c1f04e42/
In today’s age of product management, it is more than just a buzz word but has become a guiding principle in what makes a business successful and that is a customer driven product roadmap that focuses on the customer voice and implementing features that include the voice of the customer. To do this, you need to be at the right place at the right time to hear the customer feedback as they are facing the challenge or see an opportunity within your product for an improvement.
While completing user interviews can be very successful to get customer feedback, the customer voice being heard as the situation arises versus days later or relying on a memory allows the details to flow through much better in the idea requests. So how does a product manager be available 24 by 7 to hear the voice of the customer? By implementing customer feedback tools that are within the product that is always available for feedback to be submitted and worked into their product roadmap.
https://producthq.io/blog/2018/07/10/customer-feedback-tools-allow-you-to-be-there-when-it-matters/
Deciding how much of your product roadmap – if any – to show your customers can be an area of uncertainty. Your product roadmap is your company’s high-level and strategic goals documented, along with an execution strategy that communicates how you plan on getting there. Your product roadmap is relevant for anyone concerned with where your product is headed: the team, the board, and… the customer. Sharing your product roadmap with customers is key, but it can be difficult to do so without conjuring updates and features which will certainly change on the way. If you’re not careful, you might find yourself in dangerous territory, read on to stay away from common pitfalls.
https://www.business2community.com/product-management/best-practices-to-share-your-product-roadmap-with-customers-02047848/
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