There are a number of key pieces of information that a product manager can learn from listening to the voice of the customer which has an impact on all aspects of growing a business. The more the voice of the customer is implemented into the analysis of your sales, churn and product planning the more you can use data to drive repeatable success within your business model.
Here are 3 ways that the voice of the customer can be used to grow your business:
https://producthq.io/blog/2018/06/06/why-product-managers-need-to-hear-the-voice-of-the-customer/
What's the point in collecting customer listening data if you never have the time to analyse and apply your findings? It's time to de-clutter your customer listening data.
Just like that full-to-the-brim closet you’ve been ignoring, the customer listening data you’ve collected can pile up until it’s more a nuisance than it is informative. By this point, you have no idea what it really contains. Let’s talk about de-cluttering your customer listening!
https://www.mycustomer.com/experience/voice-of-the-customer/eight-actions-to-simplify-your-customer-listening-programme/
$1.6 trillion: That’s not the GDP of a nation. According to Accenture, it’s the amount of money businesses in the U.S. lost in 2017 due to customers switching to their competitors because of poor customer experiences (CX).
As competitive pressure increases, businesses need to set themselves apart — and a superior CX will do the trick.
https://www.cmswire.com/customer-experience/customer-journey-mapping-navigating-a-course-to-better-customer-relations/
"The business world’s preoccupation with customer experience has led to billions being invested in digital transformation. This means marketers can play a bigger role, says Omobono’s Jonathon Palmer, but to do so successfully requires clarity on where to best focus efforts.
This year’s research, in partnership with Marketing Week, gleaned from more than 1,100 participants around the globe, reveals key insights about the role marketers should be playing in helping organisations shape their customer experience and become more relevant in their customers’ lives."
https://www.marketingweek.com/2018/06/08/customer-experience-opportunity-grow-influence/
On top of the wish list of most businesses is loyal customers. After all, their purchases translate into repeat business and referrals—a powerful engine for the growth of sales and profits. And brand marketers know that building and cultivating a relationship with your clients transcends initial purchase behavior, and can refocus the usual fixation on price. Yet there are still some common misconceptions about relationship marketing, and many wonder if the extra effort and expense are worth it.
We asked Maricel Badilla, a marketing consultant, to share with us some insights on how to overcome these misgivings.
Here are her recommendations:
http://business.inquirer.net/251902/creating-customers-stay/
Consumers want to shop for an automobile in the same way they shop for other items online. Online advertisements encourage consumers to make purchases even before they are certain of what they want to buy. The use of artificial intelligence to bring customers to your dealership is the modern way of advertising. The use of social media and other online techniques as a means to collect data about what consumers are looking for and interested in is an excellent way for car dealers to discover what it is their customers are interested in, particularly when they are looking to purchase a new car. This way, the car dealer can entice their customers with the newest cars on the lot by offering them discounts and bonus packages if they purchase a car right now.
https://www.cbtnews.com/best-ways-to-re-engage-with-lost-customers-using-modern-methods/
If you want to know how customers experience your website or mobile app, an online user feedback tool is ideal. Online user feedback tools have the ability to collect customer experience in various ways, including via surveys, heatmaps, behaviour-triggered feedback forms and much more. However, there is one tool in particular which combines various user experience (UX) tools in one and that tool is Hotjar.
https://mopinion.com/alternatives-and-competitors-of-hotjar/
Here’s four ways bad customer reviews can negatively affect your ranking on the search engine results pages (SERPs), and likely, your sales as well..
https://www.business2community.com/seo/3-ways-bad-customer-reviews-can-crush-your-local-seo-and-sales-02071324/
How are you getting insight on your customers that is deeper than your competitors? How well is it working? Are these insights allowing you to make changes that increase your market share and revenues?
You will already know where the trend is going. GDPR will create some volatility as the implications start to play out, but without doubt it will play out albeit with amended guidelines. What is also without doubt will be the explosive growth of passive data which will be harnessed to increasingly sophisticated analytics as a means of predicting customer behaviour. As data bandwidths increase and become cheaper, the sheer volume of data will explode as almost everything we do becomes monitored to a greater and ever granular degree.
Is it possible that we are relying too much on technology? Are companies now adapting their customer journeys, internal processes and products based on what the technology-driven analytics say alone? Or are there alternatives that will give you better insight?
https://nextten.media/voice-of-customer-and-big-data-will-never-be-your-key-differentiator/
This case study examines how GBG used CustomerSure to power their global Voice of the Customer (VoC) programme.
GBG provide global specialist identity data services. When organisations need to prevent fraud, vet their employees, or ensure their customer data is accurate, they turn to GBG to help.
https://www.callcentrehelper.com/case-study-gbgs-successful-global-voice-of-the-customer-programme-128317.htm/
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