"The business worlds preoccupation with customer experience has led to billions being invested in digital transformation. This means marketers can play a bigger role, says Omobonos Jonathon Palmer, but to do so successfully requires clarity on where to best focus efforts.
This years research, in partnership with Marketing Week, gleaned from more than 1,100 participants around the globe, reveals key insights about the role marketers should be playing in helping organisations shape their customer experience and become more relevant in their customers lives."
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