Shopping cart abandonment is an occurrence that plagues many retailers and webshops all over the world on a daily basis. By definition, shopping cart abandonment is when a potential customer starts the checkout process for an order online but drops off before completing the purchase. You will probably all agree with me when I say that the thought of the customer getting all the way to the shopping cart only to leave empty-handed is a very troublesome one, which is why it’s important to take action and stop it. While there are many customer experience (CX) solutions that can help avoid this problem, such as user feedback, ad retargeting and email recovery campaigns, there is another area that deserves some attention as well: user experience (UX).
https://mopinion.com/5-user-experience-ux-strategies-to-reduce-shopping-cart-abandonment/
Customer Experience monitoring is nothing new, but the ways and depth by which we can scrutinise it are evolving faster than ever before. A few years ago the focus was on the digital revolution in customer service and finding the best ways of providing online services (often replacing traditional human-to-human based interactions). Now though, customers expect online services as a key channel, so the digital marketer’s role has become even more vital.
https://mopinion.com/keeping-up-with-the-rapidly-changing-digital-landscape/
Fast paced organisations are introducing more and more online sales and services. For example, look at the traditional banks that are transforming into IT companies offering virtual services and products. In short, we have ended up in a digital whirlwind in which the “corporate” slowly transforms into a “digital first enterprise”.
https://mopinion.com/four-tips-on-collecting-online-customer-feedback/
Adoreboard, a leading Emotion AI software solution, has been named for using, "common sense reasoning with affective computing," for Customer Experience improvements, according to the October 2017 Forrester report, The Future of CX Measurement .
Adoreboard is cited in a section of the report entitled, "Upgrade to Analytics That Drive Action". Adoreboard's Emotion AI solution, Emotics, produces what is known as Decision Ready Insights, enabling executives to use Artificial Intelligence to make CX-impacting decisions in a more informed and responsive way.
http://www.prnewswire.co.uk/news-releases/adoreboads-emotion-ai-the-future-of-cx-measurement-660430943.html/
Lean, also known as “lean manufacturing” or “lean production,” focuses on maximizing customer value by removing waste and eliminating defects. Lean tools are about understanding the process, looking for waste, preventing mistakes, and documenting what you did.
https://www.qualitydigest.com/inside/lean-article/drive-efficiency-your-process-112917.html#/
When Connie O'Brien became chief marketing officer at U.K.-based Tungsten Network in 2016, the company's awareness was largely limited to Europe. Its marketing was pretty much confined to investor relations.
O'Brien was tasked with building a marketing machine from the ground up.
http://adage.com/article/cmo-strategy-columns/b2b-storytelling-a-modest-budget/311423/
According to a new research report "Digital Intelligence Platform Market by Component (Analytics, Data Management, and Engagement Optimization), Touchpoint (Company Website, Social Media), Organization Size, Vertical (BFSI, Retail & E-Commerce), and Region - Global Forecast to 2022", published by MarketsandMarkets™, the market is projected to grow from USD 5.65 Billion in 2017 to USD 13.96 Billion by 2022, at a CAGR of 19.8% from 2017 to 2022.
http://www.prnewswire.co.in/news-releases/digital-intelligence-platform-market-worth-1396-billion-usd-by-2022-659321813.html/
On their own, the Internet of Things (IoT) and product lifecycle management (PLM) each offer opportunities for product design professionals. What insights can result when the two systems are brought together?
http://www.cadalyst.com/collaboration/product-lifecycle-management/product-developers-will-benefit-connected-iot-and-plm-are/
Travelzoo, a global publisher of exclusive offers and experiences for members, won the 'Best Use of Voice of the Customer' award at the 2017 Engage Awards, which celebrate inspirational customer and employee engagement excellence. The award was received at a glittering ceremony in London, following the sixth Customer Engagement Summit, Europe's highly regarded customer and employee engagement conference, held on 13th November and attended by more than 1,000 professionals.
http://markets.businessinsider.com/news/stocks/Travelzoo-Wins-2017-Engage-Award-in-the-UK-1001554044/
Consumers are gradually starting to ignore sales pitches and tune out the invasive marketing methods that many businesses still employ regularly. And subsequently, these changes have made way for a new method of bringing in new customers – inbound marketing. Inbound marketing has recently become a very popular method of marketing among digital-first businesses, especially in terms of content marketing – which is considered a subset of inbound marketing. As a result, many content and inbound marketing tools have since been developed to make these strategies more efficient.
https://mopinion.com/top-27-content-inbound-marketing-tools-software/
