Customer-centric businesses put customers at the core of the business, then make policy and process design decisions centered on the needs of those customers. That customer focus compels naysayers to label customer centricity as an ill-advised business strategy.
What happens, those naysayers ask, when your heart pushes you to take action that interferes with a long and prosperous future?
https://www.peoplemetrics.com/blog/an-introduction-to-building-customer-understanding/
When was the last time you sat back, hands resting behind your head and though, "I think we’ve totally nailed our approach to Customer Experience?”
I’m going to guess it’s not something you think often/ever. What your customers want is complicated - and it’s changing all the time. But that doesn’t mean it’s impossible to achieve.
Not every CX success comes from a significant initiative or programme. Sometimes, it's the little tweaks and quick wins that can boost your approach and the subsequent results.
Here are four quick wins to prioritise, to help you nail your approach to Customer Experience.
http://ravingcontent.rantandrave.com/4-quick-wins-to-move-your-cx-programme-to-the-next-level/
Most companies don’t have a robust voice of the customer (VoC) program. Only 42% use technology to support a VoC program, which means they either don’t have a program at all, or the program is ad-hoc and limited in its reach. When companies do adopt a technology platform (commonly referred to as a customer feedback management (CFM) platform), they often underutilize it and don’t reap maximum value from it. We have examined the reasons companies aren’t satisfied with the return on their VoC technology investment and found that in many cases, the reason is a lack of strategy.
http://www.lenati.com/blog/2017/11/case-voc-strategy-building-strong-foundation/
Most brands ‘get’ that Customer Experience is important – but often struggle to balance long-term drivers with short-term priorities. And, while 89% of companies expect to compete mostly on the basis of Customer Experience in the future, they’re still stuck competing where they’ve traditionally fought – on price and on product. They’re trapped in the day-to-day and can’t make the necessary gear change.
http://ravingcontent.rantandrave.com/how-to-show-the-value-of-voice-of-the-customer-on-the-bottom-line/
Mopinion’s partner, Bright UK has been nominated together with DMG Media for the award for Best Voice of the Customer Initiative, as part of the European Contact Centre & Customer Service Awards (ECCCSAs) in the UK.
The ECCCSAs are considered the ‘largest and longest running awards in the customer contact industry’. The organisations nominated are ‘organisations that value their people, continually innovate to improve customer experience and operate efficiently and effectively’....
https://mopinion.com/mopinions-partner-bright-uk-nominated-by-ecccsas-for-best-voc-initiative/
In this partner video, N3Wstrategy’s Founder and Managing Partner, Nils Schmeling testifies to the importance of listening and measuring the Voice of the Customer (VoC) for the sake of improving the online customer experience. N3Wstrategy chose to partner up with Mopinion to provide just that for its clients.
https://mopinion.com/mopinion-releases-partner-video-featuring-n3wstrategy/
