The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or KPIs), driving improvement (e.g. campaign effectiveness or website usability) and boosting lead generation. However, this heavy reliance on intelligent marketing data necessitates an analysis solution, which comes in the form of dashboarding software.
In this article, we will outline the various benefits of KPI dashboarding software as well as list the top software available for digital marketing managers.
https://mopinion.com/kpi-dashboarding-software-digital-marketing-managers/
As the influence of social media continues to proliferate, so does the volume of online consumer insights available to companies.
The ability to successfully filter, capture and analyze actionable data is extremely lucrative for data-driven organizations. According to a 2017 McKinsey study, organizations that leverage consumer behaviorial insights outperform their competitors by 85 percent in terms of sales growth and by more than 25 percent in total profits.
https://www.cmswire.com/customer-experience/the-customer-voice-bringing-value-to-online-data/
At 99 articles, the General Data Protection Regulation (GDPR) is a daunting piece of legislation. Fortunately, it had the foresight to assign itself an administrator.
Enter the data protection officer (DPO). If you haven’t heard of this new role, you will soon.
https://martechtoday.com/gdpr-introduces-new-job-position-data-protection-officer-211269/
