Voice of Customer News

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31. How to build an iconic brand around tasks the world thinks are boring - the Intuit way

    Over the festive season, I caught up with Lucas Watson, Executive Vice President and Chief Marketing & Sales Officer at financial management software heavyweight Intuit. I was expecting a discussion on expansion plans, brand strategy, and how increasing financial compliance regulations are a challenge for small and medium-sized business owners.

    https://yourstory.com/2018/01/intuit-lucas-watson/

    Tags: voc, voice-of-the-customer, voice-of-customer, ai, artificial-intelligence, technology by tjeerdtraats (2018-01-03)

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32. Using AI to enable a more human understanding of voice of customer data

    There’s a lot of talk that AI is the future, but the capabilities are already being widely used and it’s not really that scary, according to CEO of technology company Sherlok, Elisa Adams.
    
    “AI is the new solution to better understanding the voice of the customer and while it does takes expertise, it doesn’t have to be overly complex or hard,” she told CMO during a recent interview.

    https://www.cmo.com.au/article/630032/using-ai-enable-more-human-understanding-voice-customer-data/

    Tags: voc, voice-of-customer, voice-of-the-customer, customer-engagement, cx, customer-experience, customer-experience-management, ai, artificial-intelligence, digital-marketing by tjeerdtraats (2017-11-21)

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