Are you losing sleep at night thinking about the arrival of GDPR? If so, you’re not alone. There are still many organisations (small and large) that aren’t entirely sure how to prepare themselves for the upcoming changes in data collection regulation, especially as it pertains to digital feedback. But don’t worry, it’s not too late to start!
This article guides you through the basics of GDPR (e.g. what it is and who will be affected), the most critical changes to be aware of in terms of digital feedback collection, why it’s important to comply with these regulations, the consequences if you choose not to and what we’re doing here at Mopinion to get ourselves and our clients ready for the new legislation.
https://mopinion.com/gdpr-impact-on-digital-feedback-collection/
Many companies are striving to launch customer experience (CX) programs that will improve their growth, margin, and customer retention. In working with our clients, one of the challenges we see is a tendency to view CX as a tactical effort–something designed to seek out and resolve customer annoyances, particularly in customer service interactions. As a result, company’s CX focus can be narrowed to activities like enhancing customer care processes, front-line employee performance, customer care hiring, and call center training. While these are all good and necessary efforts, this sort of myopia misses the point of what CX really is and what it can do for your company.
https://which-50.com/leaderships-essential-role-in-customer-experience/
The demand for this software in the market is increasing substantially due to the growing awareness among individuals regarding the latest technological advancements and innovations.
The examination report, titled Sentiment Analysis Software Market offers an unmistakable comprehension of the subject matter. Continuous technological advancements and the tenacious entrance of Internet in the remote corners of the world are additionally in charge of the noteworthy growth of the market.
https://www.whatech.com/market-research/it/455022-new-report-shares-details-about-the-sentiment-analysis-software-market-research-for-2018/
Insurance companies have pushed past an initial reticence to engage with insurtech companies, but need to remain focused on the customer as they enter more partnerships and test more offerings.
That’s according to speakers on a panel, Investing in Insurtech 2.0, held at the Silicon Valley Insurance Accelerator’s Fusion event in San Francisco, on March 27.
https://www.dig-in.com/news/insurers-must-fight-tunnel-vision-to-get-the-most-out-of-digital-efforts/
Head of digital and customer marketing talks about the marketing technology transformation she's led and how executive buy-in and cultural change was achieved.
https://www.cmo.com.au/article/635405/how-village-roadshow-brought-voice-customer-into-heart-business/
The increasing and widespread adoption of voice technology is already beginning to establish its place as a major factor in travel.
A truly intelligent voice technology platform would enable fluid, human-like conversations. Artificial intelligence (A.I.) technology would support complex exchanges, detect nuances in speech patterns and tone and remember details from earlier conversations.
https://www.phocuswire.com/Unique-voice-in-travel/
Over the years, the digital revolution has seen a rise in customers demanding a better experience from companies. The ease with which terrible experiences of customer service can be shared on the numerous social media platforms available today has forced many companies to treat their customers better. While advances in technology have helped manufacturers create better products, buyers also have higher expectations these days.
In fact, the phrase “the customer is king” has been used for a while now. But when it comes to manufacturing industries, what can they do to improve customer experience. Consider a few ways this can be done.
http://customerthink.com/how-manufacturing-companies-can-improve-customer-experience/
Mack Trucks recently extended its commitment to uptime by incorporating a new process that efficiently and effectively captures customer feedback regarding their service experience.
https://www.constructionequipmentguide.com/mack-trucks-improves-uptime-through-customer-experience-management-approach/39654/
There’s a power shift happening in the customer journey, wherein audiences rather than brands are in control. Brands are operating in an environment where trust in corporations, advertising, and political leaders is diminishing rapidly. This puts customers in the driver’s seat—giving them power over which brands sink or swim. Getting to the truth has never mattered more—and customer experiences may be the solution.
http://www.econtentmag.com/Articles/Column/Marketing-Master-Class/Compelling-Customer-Experiences-Build-Trust-And-Loyalty-123744.htm/
Customer feedback and a focus on winning repeat buyers are key ways to grow the size of a small business, according to entrepreneur Taryn Williams.
The award-winning founder of WINK Models and The Right Fit highlighted the importance of knowing your customers in order to boost sales in the new podcast series, Mentor Next Door, from Xero and News Corp Australia.
https://www.theaustralian.com.au/business/a-model-example-of-how-to-grow-a-business/news-story/85e59da7b6ca9af05abc810166a7644b/
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