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  1. The new report from Telecoms and Computing Market Reports has been published. It provides updated in 2018 year analysis of telecoms and computing industries.

    The Europe Social Media Analytics Market would witness market growth of 27.6% CAGR during the forecast period (2017-2023). Social media analytics vendors offer software that assist companies in collecting data and analyzing the same to pick out meaningful insights into customer sentiments, voice of the customer, and the volume of posts. The use of analytical technologies...
    http://www.satprnews.com/2018/01/16/europe-social-media-analytics-market-2017-2023/
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  2. A company’s biggest differentiator is often their ability to predict the needs of customers. This concept is typically associated with the purchasing experience, or developing personalized services. What’s missing from these strategies are the opportunities in communicating to customers how things go wrong.
    https://goodmenproject.com/featured-content/wheres-my-stuff-power-speaking-in-customers-words-kvnw/
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  3. I regularly meet executives who tell me their customer experience initiatives are not meeting their expectations, and when I look deeper I find some or a combination of the following:
    http://customerthink.com/create-a-customer-experience-transformation-programme-that-delivers-results/
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  4. Another year has passed and Digital Customer Experience (CX) finds itself – once again – at the top of many business agendas. Not surprisingly however, considering many experts are calling CX ‘the new battlefield’. Dramatic, I know – but there is some truth in the expression. In fact, 2018 is the year Gartner predicted that more than 50% of organisations will redirect their investments towards customer experience innovations. So why is there such a high demand to provide a good digital customer experience? And as a result, what kinds of innovations and trends can we expect to see this year?
    https://mopinion.com/top-digital-customer-experience-cx-trends-for-2018/
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  5. “Our clients helped us see that in some cases where we weren’t collaborating, they would experience our lack of collaboration,” said Senior Vice President of Insights & Client Experience at SunTrust Bank, Jeff VanDeVelde. Is your voice of the customer program letting you know similar insights? If not, it’s time to change it up, and reveal these gaps, if they exist — which are more than likely in any organization.
    https://www.business2community.com/customer-experience/customers-experience-internal-collaboration-lack-01981762/
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  6. If you got wedged under a rock in 2017, it may be both a blessing and a curse that you missed the CRM AI media frenzy. AI showed up everywhere, rivaling electricity’s systemic emergence a century ago, allegedly injecting sage-like wisdom into everything from sales forecasting tools to email subject lines generators.
    https://customerthink.com/the-8-hottest-crm-ai-trends-to-put-eyes-on-in-2018/
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  7. Voice of the customer (VoC) programs are essential to any customer experience effort. In recent years, VoC efforts have continued to expand and support their organizations; however, going forward they will need to adapt to significant changes in data sources, technology, operational pressures, and consumer behavior. In this report, we detail how companies can propel their VoC programs into the future by:
    http://www.satprnews.com/2018/01/14/renovating-your-voice-of-the-customer-program/
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  8. Internet of Things (IoT), the market for which will grow from $625.2 billion in 2015 to $1.29 trillion in 2020, has, helped drive this fundamental shift. It is this ability to connect brands directly with the end-customer that is making IoT one of the key agenda points in boardroom discussions.
    http://www.financialexpress.com/industry/technology/internet-of-things-what-is-technology-all-about-find-out-here/1015206/
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  9. As marketers chase efficiencies through programmatic media and marketing automation, how far does the industry need to go to reverse the nosedive in attention being paid to marketing messages...
    http://www.campaignasia.com/article/are-we-representing-the-voice-of-the-customer-or-just-stalking-them/442027/
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  10. B2B mergers and acquisitions (M&A) are unlikely to slow down in 2018.

    Deloitte estimates that M&A activity will accelerate in 2018, in part driven by new M&A technology and tools.

    Low economic growth also pushes B2B leaders to rely on M&A as a central part of their growth strategies.

    But it remains to be seen whether these deals will be as successful as leaders hope.

    Many factors can improve M&A performance, but one critical factor is often overlooked: customers.
    http://news.gallup.com/businessjournal/225068/why-b2b-customers-important-part.aspx/
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Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.