Voice of Customer News

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11. Journey analytics show the customer experience through a different lens

    Marketing directors can’t make decisions in a vacuum. They need information about their customers, their channels and all the touchpoints that help them to connect with each other. How can they deliver what the customer wants unless they can see through the customer’s lens?

    https://www.marketingtechnews.net/news/2018/feb/26/journey-analytics-show-customer-experience-through-different-lens/

    Tags: voc, voice-of-the-customer, voice-of-customer, cx, customer-experience, customer-journey, analytics, customer-feedback by tjeerdtraats (2018-03-06)

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12. Businesses not utilising the full potential of their data

    Businesses know data is crucial when making decisions, but where do you draw your data from? According to new research from Calabrio, businesses are too fixated on a single data point, essentially missing the bigger picture.
    
    These findings are published in a whitepaper entitled Business Transformation and Analytics: Driving Change in a Customer-Centric World, and are based on a poll of more than 1,000 c-level business execs in the UK and the US.

    https://www.itproportal.com/news/businesses-not-utilising-the-full-potential-of-their-data/

    Tags: voice-of-the-customer, voice-of-customer, voc, data, analytics by tjeerdtraats (2018-03-22)

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13. Actions speak louder than data

    Collecting data on your customers serves no real purpose unless it is used to take meaningful action.
    
    Big data is big, and it’s only getting bigger and more complex. Companies are collecting customer information across channels, including text, voice call, online and chat. As customers find new ways to communicate with their companies of choice, the amount of data will continue to grow. Collecting that information is a great start, but the bigger question is whether companies are actually doing anything with it.

    https://www.itproportal.com/features/actions-speak-louder-than-data/

    Tags: voc, voice-of-the-customer, voice-of-customer, customer-data, customer-feedback, analytics by tjeerdtraats (2018-06-25)

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14. Top 27 Tools for your Martech Stack in 2020

    Having the right tools in your toolbelt is a fundamental part of being a successful digital marketer. In fact, it’s almost impossible for digital marketers nowadays to perform their daily tasks without the assistance of these tools; tools that help automate processes and save precious time and money, ensuring a good return on marketing investment. From email marketing and CRM tools to analytics and project management, there are quite a few tools to choose from when forming your own martech stack this year.

    https://mopinion.com/nl/top-27-tools-martech-stack-2020/

    Tags: analytics, conversion, optimisation, crm, customer feedback, email marketing, marketing, technology, martech stack, project management by tjeerdtraats (2020-04-01)

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