Collecting data on your customers serves no real purpose unless it is used to take meaningful action.
Big data is big, and its only getting bigger and more complex. Companies are collecting customer information across channels, including text, voice call, online and chat. As customers find new ways to communicate with their companies of choice, the amount of data will continue to grow. Collecting that information is a great start, but the bigger question is whether companies are actually doing anything with it.
Voting 0
