All Bookmarks

892 bookmark(s) - Sort by: Date ↓ / Title / Voting /

  1. While it may just sound like a tech buzzword, digital transformation is so much more than that. The digital transformation is a complex and sometimes even daunting process that impacts multiple aspects of your business – all with the goal of creating efficient digital operations. And this process involves not only meeting the demands of changing technology, but also working in a way that adapts to these changes. Is your organisation struggling to keep up? Then keep reading…
    https://mopinion.com/10-must-read-guides-to-digital-transformation/
    Comments - Voting 0
  2. If you are reading this article, my guess is that you are already on board with customer feedback. You have recognised the value of having a strong feedback programme and you’re well aware of what it can do for your websites and mobile apps – as well as your brand as a whole. However, for you (and most other organisations), it’s not a question of whether you should start collecting and analysing customer feedback, but rather how to get your teams on board with the idea and contributing to the effort.
    Here is our 3 step process for getting your team on board with customer feedback.
    https://mopinion.com/getting-your-team-on-board-with-customer-feedback/
    Comments - Voting 0
  3. How can you make sure your website or app design is the best possible version right now? How can you make sure your website or app is converting visitor into customers at its best? You can’t really know for sure unless you test it out with A/B testing tools. This is what most marketers, developers, and product teams do to make sure their websites and apps are making the most out of their existing traffic. And so should you.
    https://mopinion.com/ab-testing-tools-boost-conversions/
    Comments - Voting 0
  4. The introduction of conversational AI to chatbots has expanded their capabilities and is driving business performance to new levels.

    Conversational AI focuses on communicating through natural language. Users interact with chatbots as though they were having a normal conversation instead of clicking through a menu or using a predetermined command with prefixes.
    https://www.financemagnates.com/thought-leadership/ai-driven-chatbots-will-be-the-most-reliable-employees-in-business/
    Comments - Voting 0
  5. What do revenue, retention and reputation all have in common? Yes, they all start with the letter R, but more importantly, they all revolve around the customer. And like those three words, everything in your business should too.

    Your customers fuel your organization’s most important initiative: revenue. But increasing revenue would be nearly impossible without retaining the customers who impact your bottom line. How can you work to retain those customers as you continue to evolve, innovate and grow your business? Develop a consistent voice of the customer (VoC) program that meets your customer’s emotional needs and drives your brand’s reputation throughout each experience.
    https://www.cmswire.com/customer-experience/5-steps-for-building-a-voice-of-the-customer-program/
    Comments - Voting 0
  6. A key aspect of optimizing your customer experience is creating a consumer-centric mindset both in your organization and throughout the buying process. Doing this well requires listening to the way consumers are talking about your brand and its products or services, as well as their needs and requirements, commonly referred to as the voice of the customer, or VOC.

    In order to better understand how to use VOC and the types of feedback that your customers are providing, let’s divide it into three unique aspects, each with their own distinct attributes and value to an organization. In the work I do with clients at Yes&, all three of these facets are used to form a cohesive picture of what a customer needs, what their experience has been and how they are feeling about a brand.
    https://www.forbes.com/sites/forbesagencycouncil/2019/01/11/understanding-the-three-facets-of-the-voice-of-the-customer-voc/
    Comments - Voting 0
  7. “You can’t manage what you can’t measure,” goes the oft quoted saying by Peter Drucker.

    Delivering excellent Customer Experiences is the competitive differentiator between brands and delivering that primary goal is dependent on listening to customers and understanding their intentions.

    DOWNLOAD this white paper and learn how to efficiently stay on course to achieve exemplary Customer Experience targets with the combination of Voice of the Customer data and Journey Analytics.
    https://www.destinationcrm.com/BestPractices/8580-Measuring-CX-with-Voice-of-the-Customer-and-Journey-Analytics.htm/
    Comments - Voting 0
  8. Customer is indeed the king. In today’s market, we – as customers – have become accustomed to getting what we want. From personalised interactions and connected experiences across channels, we have set the bar high and this is no different with customer service. In fact, according to a HubSpot study, consumers are now more impatient than ever. Nearly 90% of them deem “immediate” online response (within 10 minutes) from businesses very important when they have questions. It’s no wonder live chat software is becoming increasingly important and popular among marketers and salespeople.
    https://mopinion.com/live-chat-software-an-overview/
    Comments - Voting 0
  9. Great customer experience in today’s business landscape begins with understanding what customers expect and demand from interactions with your brand. Taking a customer-centric mindset to CX means first listening to what customers have to say and then acting on their preferences and aversions. The voice of the customer (or VOC) consists of three distinct types of customer feedback: direct, inferred, and third-party.
    https://www.zappix.com/blog/how-the-voice-of-the-customer-can-transform-cx/
    Comments - Voting 0
  10. In this customer story, Canterbury City Council’s Product Manager, David Newell shares a little bit about how his organisation’s customer feedback programme (with Mopinion’s software) has helped his team become more customer centric online.
    https://mopinion.com/canterbury-city-council-customer-centricity-online/
    Comments - Voting 0

Top of the page

First / Previous / Next / Last / Page 2 of 90 Voice of Customer News: Recent bookmarks

Make sure to check out our other labels too:

About - Made with in Rotterdam

Mopinion: The Leading Voice of customer Tool

Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.