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  1. It’s time for our February Employee in the Spotlight! This month we’re putting the spotlight on one of our newest team members, our Front-End Developer and ‘website extraordinaire’ Yannick Post.
    https://mopinion.com/en/employee-in-the-spotlight-yannick-post/
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  2. There's a great deal of talk about what retail consumers want and expect and how those expectations are growing every day. Research from Elastic Path reveals that meeting those demands, and delivering a rewarding customer experience, requires flexible e-commerce.

    It's a critical strategy, according to the research, for all brands that want to meet ballooning consumer demands during the holiday season and other busy sales seasons such as back-to-school.
    http://retailcustomerexperience.com/articles/why-retailers-need-to-adopt-a-flexible-e-commerce-strategy/
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  3. Improvements in speech recognition in recent years have pushed voice user interfaces into the contact center. But for voice interactions to truly provide better CX than staying with touchtone options, there are a few best practices to follow.
    http://cmswire.com/digital-experience/getting-started-with-voice-user-interface-design/
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  4. Welcome to a new decade. Search behavior continues to shape the way businesses operate in the digital world. And Google continues to influence search behavior. As I talked with my colleagues and researched trends for 2020, it became clear that for all the controversy surrounding Google’s growth – for all the buzz surrounding threats to Google, including the rise of Amazon – Google just keeps finding ways to become more dominant.
    http://searchengineland.com/get-ready-for-an-even-stronger-google-in-2020-327941/
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  5. For every retailer, creating loyal customers must be a main focus, resulting in improved brand awareness and ultimately, a better bottom line. Marketing automation makes creating lasting customer loyalty much easier. Customers now expect relevant and personalized brand interactions every single time, and marketing automation makes this much easier. This article will show you how.
    http://retailcustomerexperience.com/blogs/how-retailers-can-use-marketing-automation-to-create-lasting-customer-loyalty/
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  6. A customer is one of the most important aspects of a business. If a business is able to delight customers by providing excellent customer service, then it will boost customer retention and business growth.

    According to the report, “A Survey of Customer Service from Mid-Size Companies” by Dimensional Research, 52 percent of customers who have experienced positive customer service said that they purchased more from the company.
    http://techstory.in/5-technologies-small-business-can-use-to-improve-customer-service/
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  7. That’s right! Mopinion and Contentsquare are at it again. Next month we will be hosting the next edition of the Champagne Breakfast. This time the event will focus on how to run more effective experiments in ecommerce.
    The breakfast event, themed ‘Make experimentation sexy again’ will cater to an exclusive audience of ecommerce teams and include guest speakers from Tomtom and Intergamma, who will present cross-vertical strategies for how to run more effective experiments in ecommerce.
    http://mopinion.com/mopinion-contentsquare-organises-champagne-breakfast/
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  8. Many businesses today are tasked with a common issue, making a connection with Gen Z. This new generation of consumers is unique to other age groups as they have been born into the era of technology and the 24/7 economy. In 2020, Gen Z will make up 40 percent of U.S. consumers, so many businesses need to be prepared to capitalise on this rising market segment. After all, they currently have the buying power of $143 billion.
    http://uctoday.com/contact-centre/the-answer-to-connecting-with-gen-z-the-power-of-voice/
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  9. Responding quickly is a critical business driver. This requires data centers live on the edge to deliver real-time data for an enhanced customer experience.

    Consumers expect instantaneous information and services from the companies they interact with. IDC estimates that the average person will interact with connected devices approximately 4,800 times a day by 2025, and while these interactions yield valuable user information that enable companies to personalize their customer service, the amount of data creates major challenges for data centers.
    http://rtinsights.com/edge-computing-critical-for-enhanced-customer-experience/
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  10. Time for our very first Mopinion Employee in the Spotlight of 2020! For those of you who are unfamiliar with this blog series, the Employee in the Spotlight is a monthly publication that individually highlights the Mopinion team members. Why do we do this? We want to give our audience a taste of Mopinion culture and show you the faces behind our software, and well, just because we think it’s fun! This month we’d like to highlight a new(er) member of the development team Aruna Sripriya Konijeti.
    https://mopinion.com/employee-in-the-spotlight-aruna-sripriya-konijeti/
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Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.