Adoreboard, a leading Emotion AI software solution, has been named for using, "common sense reasoning with affective computing," for Customer Experience improvements, according to the October 2017 Forrester report, The Future of CX Measurement .
Adoreboard is cited in a section of the report entitled, "Upgrade to Analytics That Drive Action". Adoreboard's Emotion AI solution, Emotics, produces what is known as Decision Ready Insights, enabling executives to use Artificial Intelligence to make CX-impacting decisions in a more informed and responsive way.
http://www.prnewswire.co.uk/news-releases/adoreboads-emotion-ai-the-future-of-cx-measurement-660430943.html/
Lean, also known as “lean manufacturing” or “lean production,” focuses on maximizing customer value by removing waste and eliminating defects. Lean tools are about understanding the process, looking for waste, preventing mistakes, and documenting what you did.
https://www.qualitydigest.com/inside/lean-article/drive-efficiency-your-process-112917.html#/
When Connie O'Brien became chief marketing officer at U.K.-based Tungsten Network in 2016, the company's awareness was largely limited to Europe. Its marketing was pretty much confined to investor relations.
O'Brien was tasked with building a marketing machine from the ground up.
http://adage.com/article/cmo-strategy-columns/b2b-storytelling-a-modest-budget/311423/
According to a new research report "Digital Intelligence Platform Market by Component (Analytics, Data Management, and Engagement Optimization), Touchpoint (Company Website, Social Media), Organization Size, Vertical (BFSI, Retail & E-Commerce), and Region - Global Forecast to 2022", published by MarketsandMarkets™, the market is projected to grow from USD 5.65 Billion in 2017 to USD 13.96 Billion by 2022, at a CAGR of 19.8% from 2017 to 2022.
http://www.prnewswire.co.in/news-releases/digital-intelligence-platform-market-worth-1396-billion-usd-by-2022-659321813.html/
On their own, the Internet of Things (IoT) and product lifecycle management (PLM) each offer opportunities for product design professionals. What insights can result when the two systems are brought together?
http://www.cadalyst.com/collaboration/product-lifecycle-management/product-developers-will-benefit-connected-iot-and-plm-are/
Travelzoo, a global publisher of exclusive offers and experiences for members, won the 'Best Use of Voice of the Customer' award at the 2017 Engage Awards, which celebrate inspirational customer and employee engagement excellence. The award was received at a glittering ceremony in London, following the sixth Customer Engagement Summit, Europe's highly regarded customer and employee engagement conference, held on 13th November and attended by more than 1,000 professionals.
http://markets.businessinsider.com/news/stocks/Travelzoo-Wins-2017-Engage-Award-in-the-UK-1001554044/
Consumers are gradually starting to ignore sales pitches and tune out the invasive marketing methods that many businesses still employ regularly. And subsequently, these changes have made way for a new method of bringing in new customers – inbound marketing. Inbound marketing has recently become a very popular method of marketing among digital-first businesses, especially in terms of content marketing – which is considered a subset of inbound marketing. As a result, many content and inbound marketing tools have since been developed to make these strategies more efficient.
https://mopinion.com/top-27-content-inbound-marketing-tools-software/
Collecting and analysing feedback is one thing, but bringing it to a profitable conclusion by taking action is what makes the whole feedback process worthwhile. We refer to this last step as ‘closing the feedback loop’. This is a key concept in managing the online customer experience, which is why it’s important that this step is not overlooked. It’s also imperative that this step is carried out as efficiently and effectively as possible. To do this, close collaboration is often required. The question is, what does this collaboration look like?
https://blog.azendoo.com/the-power-of-collaboration-in-closing-the-feedback-loop/
Can a large incumbent company rediscover how to act like an agile start-up?
I believe the answer is yes, though success depends largely on another question: Can the executive team learn to get out of the way?
Behaving like an agile start-up implies speed, a sharply defined mission, and a deep understanding of customers. Those qualities allow a company to consistently formulate the right strategy and execute it cleanly—but also to pivot decisively when conditions change.
https://hbr.org/2017/11/figure-out-your-companys-make-or-break-strategic-problems-then-use-small-teams-to-solve-them/
This is the fifth of the eight-part episode tutorial on the topic MEMS and Sensors Marketing, Oxymoron or Opportunity. The topic of this episode is putting the “s” back into MEMS and the challenges of doing so. Welcome back to those who have been following this bi-weekly tutorial series and a cordial welcome to those who are joining us for the first time.
It is interesting to consider that this tutorial series focuses on the theme of ‘oxymoron’ from a marketing perspective. Additionally, and for this episode, the topic of micro-electro-mechanical systems (MEMS) itself is truly another oxymoron or misnomer from several perspectives...
https://www.sensorsmag.com/components/sensor-mems-marketing-oxymoron-or-opportunity-episode-five/
