This is the fifth of the eight-part episode tutorial on the topic MEMS and Sensors Marketing, Oxymoron or Opportunity. The topic of this episode is putting the s back into MEMS and the challenges of doing so. Welcome back to those who have been following this bi-weekly tutorial series and a cordial welcome to those who are joining us for the first time.
It is interesting to consider that this tutorial series focuses on the theme of oxymoron from a marketing perspective. Additionally, and for this episode, the topic of micro-electro-mechanical systems (MEMS) itself is truly another oxymoron or misnomer from several perspectives...
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