You’ve probably heard the conventional wisdom that teams should be aligned around a common goal. But while it’s important to have a shared business objective, the idea that everyone needs to have the same goal is selling your engineering team short.
https://sdtimes.com/developers/high-performing-engineering-teams-disagreement-healthy/
Fast paced organisations are introducing more and more online sales and services. For example, look at the traditional banks that are transforming into IT companies offering virtual services and products. In short, we have ended up in a digital whirlwind in which the “corporate” slowly transforms into a “digital first enterprise”.
https://mopinion.com/four-tips-on-collecting-online-customer-feedback/
Making a video game is a hard endeavor even in the best of circumstances. Developers have to anticipate an audience’s desires years in advance, determine the best way to monetize their creation, and execute on a vision amid a cascading series of strict deadlines. And with so many new gaming formats becoming part of the gaming landscape, such as mobile, AR/VR, esports, and streaming, developers also have to consider the type of game they want to make.
https://venturebeat.com/2018/03/02/game-publishers-should-learn-how-to-use-data-better-in-2018/
The more granular the listening the more tactical the insights tend to be. This is likely true across all research methods but especially so when it comes to VOC data.
In general, there are 4 key levels to consider when thinking through levels of granularity for Voice of Customer data:
https://medium.com/@mshotts/getting-the-most-out-of-your-voice-of-customer-data-a14ad7791e17/
Find gaps in your UX that are preventing customers from reaching their goals. With a GCR slide-in survey, you will learn which of your visitors have completed, partly completed or failed to complete a specific goal on your website.
https://marketplace.mopinion.com/survey-templates/gcr-goal-completion-rate-website-ux/
There is no doubt about it, UX is a hot topic. Some say it is design thinking, others call it user-centered design. But no matter how you describe it, UX will be a major force going forward.
https://customerthink.com/has-user-experience-research-been-eating-too-much-junk-food/
UX design is all about providing your users with the information they’re looking for, and doing so in the cleanest and most intuitive way possible. However, in order to do this successfully, UX designers must understand how their visitors experience the website or mobile app; a task which can get a little sticky if they don’t have the right tools in place. In fact, I can think of one tool in particular that may consider to be an extremely important currency when it comes to UX design. Let me introduce you to user feedback…
https://mopinion.com/why-ux-designers-need-user-feedback/
Whether you’ve just launched your website or you’re in the process of improving the online customer experience, customer feedback will serve as an invaluable tool in achieving your business’ goals. This feedback not only has the potential to provide you with insights into which kinds of problems your visitors are running into but it can also reveal which features work well for them. The easiest way to gather this feedback is via feedback forms. For WordPress users in particular, this is especially easy as there are various plugins available that serve up feedback solutions at no cost.
https://mopinion.com/how-to-install-a-feedback-form-in-wordpress/
IBM has been an industry leader in pursuing great design for decades: the company’s trailblazing CEO Thomas Watson Jr., famously declared that “good design is good business,” and today, IBM employees some 1600 designers in 20 countries around the world. Now IBM is extending the full depth of its design philosophy to its clients, design general manager Phil Gilbert announced at the Fortune, Time, and Wallpaper* Brainstorm Design conference in Singapore on Wednesday.
http://fortune.com/2018/03/07/ibm-enterprise-design-thinking/
A common phrase we repeatedly hear from our clients. And of course they do – to some extent. For most client web projects, we regularly recommend implementing a Voice of the Customer (VoC) program to take “knowing your customers” to a deeper level and use it to drive better business results.
https://ten7.com/blog/post/improve-user-experience-voice-customer-research/
