Voice of the Customer (VoC) is a strategy to improve the customer experience by incorporating customer feedback into marketing and operations.
Implementing a VoC plan can drive a 10x increase in annual revenue. If done correctly, you can also use VoC to bolster your customer retention.
http://customerexperienceupdate.com/?open-article-id=12554010&article-title=the-ultimate-guide-to-the-voice-of-the-customer&blog-domain=reviewtrackers.com&blog-title=reviewtrackers/
Every e-commerce business knows the relevance of customer feedback—and how hard it can be to obtain it. Not to mention, once you get it, how do you make it useful for overall business strategies?
According to our own internal data, 50 percent of our Feedback clients send more than 1,900 review requests a month—in some cases to customers across multiple marketplaces. Want to know how to craft the perfect feedback messaging to fit all consumer types? Here’s what you’ll learn from this post:
https://www.xsellco.com/resources/e-commerce-customer-feedback-templates/