Client talk creates opportunities to help customers become more successful over time.
What really makes a difference, though, is whether or not you listen for voiced, potentially strategic opportunities.
On the other hand, do you have a short attention span when working with clients?
If so, you listen to clients for the sole purpose of achieving tactical closure on the conversation. Client care becomes just another item on your daily To-Do list, instead of a strategic imperative.
https://babettetenhaken.com/2017/10/26/client-talk-opportunities/
This content is produced by The Australian Financial Review in commercial partnership with KPMG.
With most of the rhetoric in the digital economy focused on placing the customer at the heart of all strategic thinking, it would be fair to assume a company's chief marketing officer or chief customer officer would have a seat at the top table.
Unfortunately, this is still not the case in Australia although it is happening internationally...
http://www.afr.com/news/special-reports/future-now-series/marketing-needs-to-be-at-centre-of-strategic-planning-20171204-gzy1do/
