Content largely defines the success of your business, so why wouldn’t you make it a priority to have the best website content out there? Content performance surveys are the perfect way of keeping things like product content, online support features and blog posts in tip-top shape.
https://marketplace.mopinion.com/survey-templates/embedded-survey-yes-no-website-content/
Businesses know that to compete and grow today, understanding the voice of the customer (VoC) across channels is vital. It's become the norm –– and the technology to help them get there is already being implemented. However, customer feedback data isn't the only source of valuable information. When it comes to transforming customer experience, employee experience is another critical piece of the puzzle.
Contact center employees are the face of the company. As the primary customer experience representatives and practitioners, they not only interact with customers on a daily basis, they often have a very good view of the business’ operational performance. So to transform the customer journey end-to-end, businesses need to realize the critical role voice of the employee (VoE) can play with VoC to positively impact loyalty and the company's bottom-line.
https://www.cmswire.com/digital-workplace/why-voice-of-the-employee-is-as-important-as-voice-of-the-customer/
We are currently in the midst of a very unusual situation. The ongoing global crisis has left many companies searching for ways to attract new customers while also holding on to existing ones. This situation has – as a result – means that now is a more critical time than ever for these same companies to distinguish themselves from the competition. Just recently, we had a video call with CRO specialist Martin van Kranenburg to discuss conversion optimisation in 2020, how this will be affected and what businesses can do to stay ahead.
https://mopinion.com/why-feedback-is-essential-to-your-cro-strategy/
All ambiguity goes out the door with visual feedback! This type of feedback survey is used to improve page usability and web design. Letting your visitors submit screenshots of bugs or other design issues on your website gives you immediate and precise insight into the issue.
https://marketplace.mopinion.com/survey-templates/visual-feedback-screenshots-website-ux/
When we use the term Voice of the Customer (VoC), most people will automatically think of Net Promoter Score (NPS) or some form of customer satisfaction measurement tool.
VoC actually refers to the way a brand captures customer feedback, and how they analyse and interpret these customer insights to improve the overall customer experience (CX).
Not all brands are effective in using VoC. When capturing customer feedback, more often than not, a brand’s core objective is actually to learn how great the customer thinks they are! You will be familiar with the questions; would you recommend us? would you visit us again?
These questions may help the brand boost their NPS score, but the responses are based only on customer intent. The power of VoC goes much deeper than this.
http://customerthink.com/using-the-voice-of-the-customer-to-capture-much-more-than-an-nps-score/
Having the right tools in your toolbelt is a fundamental part of being a successful digital marketer. In fact, it’s almost impossible for digital marketers nowadays to perform their daily tasks without the assistance of these tools; tools that help automate processes and save precious time and money, ensuring a good return on marketing investment. From email marketing and CRM tools to analytics and project management, there are quite a few tools to choose from when forming your own martech stack this year.
https://mopinion.com/nl/top-27-tools-martech-stack-2020/
The ever-popular thumbs rating system is great for rating content performance. Especially for those looking for quick insights into the performance of product content, online support features and blog posts.
https://marketplace.mopinion.com/survey-templates/thumbs-up-down-survey-website-content/
Customers always have suggestions on how you can improve your website. It’s just a matter of giving the opportunity to express those thoughts. With a suggestion box, you give them that chance, gaining insight into bugs, as well as how to improve content, services, your product and more.
https://marketplace.mopinion.com/survey-templates/suggestion-box-feedback-website-ux/
Traditional smiley faces have been around for years now as a popular feedback metric. So why stop now? Try using these on your homepage forms to gauge the level of loyalty customers have towards your service or product.
https://marketplace.mopinion.com/survey-templates/smiley-face-score-loyalty/
Traditional smiley faces have been around for years now as a popular feedback metric. So why stop now? Try using these on your homepage forms to gauge user experience on your website.
https://marketplace.mopinion.com/survey-templates/smiley-face-feedback-website-ux/
