There is a deluge of website feedback tools. Because of the diversity of feedback applications, you quickly loose the overview and it is not always clear where exactly the difference lies. What can be accomplished with which tool?
https://mopinion.com/31-website-feedback-tools-an-overview-and-comparison/
Here I have identified several misconceptions that Digital Marketers assume about online customer feedback used in both B2B AND B2C businesses. Below I will share with you some misconceptions and truths about online feedback to demonstrate why it is so vital to success.
https://mopinion.com/5-common-misconceptions-about-online-customer-feedback-debunked/
The way businesses approach customer experience (CX) is shifting, along with driving a fundamental change in company culture. Leaders who are invested in improving customer experience have discovered that if they first focus on shaping company culture from the inside, everyone from the customers to the stakeholders benefit.
https://mopinion.com/be-a-better-leader-by-improving-the-customer-experience/
BKR has a constant influx of customers seeking information on their website. This ranges anywhere from customer applications to questions about pre-existing registrations. To further enhance the online customer experience, BKR employed a new online customer feedback approach using Mopinion’s software.
https://mopinion.com/bkr-selects-mopinion-as-its-customer-feedback-software-provider/
A customer experience strategy that is securely deployed on digital customer experience goes beyond installing a simple feedback tool on your website.
It is not just about collecting feedback, but also about focussing on customer insight and follow-up action.
https://mopinion.com/digital-customer-experience-looking-beyond-the-feedback-hype/
If no action is taken, capturing online customer feedback is just a vanity tool. Equally, if customer feedback is simply stored in a system and nobody looks into it, the organisation is deprived of valuable customer insight.
https://mopinion.com/digital-customer-experience-the-sum-of-insight-and-action/
Mopinion is specialised in the field of customer feedback via web and mobile platforms, and conducts an annual Benchmark study among professionals to the status quo of Digital Customer Experience in the Netherlands.
https://mopinion.com/digital-customer-experience-benchmark-2015/
The Digital Customer Experience Benchmark 2016 reveals that most major European companies still remain in the beginning stages of monitoring customer experience through digital channels such as websites and mobile apps.
https://mopinion.com/digital-customer-experience-benchmark-2016/
Marketers are no strangers to the concept of customer retention. Studies suggest that increasing your retention by a mere 5% can increase your profits exponentially by 25-95%. One excellent way to do so is by using videos. The appeal of videos is undeniable, which is why the number of businesses using videos as a marketing tool has increased from 81% in 2018 to 87% in 2019, and 83% of marketers admit that videos have a good ROI.
The point being that videos are excellent for engaging your audience and ensuring their continued association and loyalty. If you haven’t already used videos for post-sales activities, this article will provide you with an insight into how to use videos for customer retention and help you refine your own policy for the same using videos.
https://customerthink.com/how-to-boost-customer-retention-effectively-using-video/
Diary studies can be a great way for CX practitioners to get a window into customer behaviours, attitudes and emotions. So what are they and how can organisations use them?
There are several quantitative research tools available to help you understand what customers want and think of you. Most people know about and use focus groups, observations and shadowing, mystery shopping and one-to-one interviews. But a tool that is used less often are diary studies.
People have been keeping diaries for centuries from Pliny to Samuel Pepys to Anne Frank. They help people record and make sense of their experiences, reflect their moods and feelings and put things into perspective. And they often prove a cathartic experience for the writers as an outlet to express their emotions to events.
So, in this article I want to explore the concept of diaries in more detail and how they can help you to design better customer experiences.
https://www.mycustomer.com/customer-experience/voice-of-the-customer/how-to-use-diary-studies-to-better-understand-customer/
