Digital Customer Experience - looking beyond the feedback hype - Mopinion

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  1. A customer experience strategy that is securely deployed on digital customer experience goes beyond installing a simple feedback tool on your website. It is not just about collecting feedback, but also about focussing on customer insight and follow-up action.
    Tags: crm, customer experience, by eringilliam (2017-08-29)
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Mopinion is a proud sponsor of voice of customer news. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Voice of customer Tools in order to collect Voice of customer. Mopinion takes it one step further and offers a solution to analyse and visualise Voice of customer results from your websites and apps wherever you need them. The real challenge for companies is not about capturing feedback, it is about how to make sense of the data.