With 2018 already well under way, my mind is bursting with ideas on how to make the most of the latest digital marketing trends. Change is happening right before our eyes. Every year I like to take a step back and revisit key sales drivers, writing down probing questions about recent technological advances, search algorithm changes, SEO drivers and changes in consumer behavior.
Every key driver gives me new opportunities to experiment and measure the results. I’m always up for a challenge, and the results almost always surprise me. Here are the trending projects I have my eyes on in 2018:
https://www.forbes.com/sites/forbescommunicationscouncil/2018/07/11/sharpen-your-marketing-strategy-with-the-top-digital-trends-of-2018/#689723eb5046/
As the influence of social media continues to proliferate, so does the volume of online consumer insights available to companies.
The ability to successfully filter, capture and analyze actionable data is extremely lucrative for data-driven organizations. According to a 2017 McKinsey study, organizations that leverage consumer behaviorial insights outperform their competitors by 85 percent in terms of sales growth and by more than 25 percent in total profits.
https://www.cmswire.com/customer-experience/the-customer-voice-bringing-value-to-online-data/
