Every business wants to create and maintain a loyal customer base. According to Edelman, customers that continue to support your brand over time will spend 67% more than your new customers. In other words, your most loyal customers are critical to the success of your business. That is why it’s important to measure loyalty and continuously to ensure your customers are satisfied with your brand. Tackling this challenge is done best by going directly to your customers for input. So get started and try one of our free loyalty survey templates from the Survey Marketplace!
https://mopinion.com/free-templates-for-loyalty-surveys/
The holiday season is in full swing. And while most ecommerce businesses have been preparing for this for months already, we can’t help but notice that many of these same businesses are missing one important element in their strategies. Sure, they’ve optimised their mobile apps, set up various discounts and promotions to reel customers in, and updated their merchandising strategies…But what about the customers? How are they experiencing the holiday rush? Are there certain funnels in which they’re struggling?
https://mopinion.com/tis-the-season-for-customer-feedback-heres-why/
Asking for customer feedback gives valuable insight into how your customers perceive your brand. Whether it’s positive or negative, you can use the collected information to adjust and provide a better experience. It also results in a stronger seller-buyer relationship since customers’ opinion are valued and appreciated. So how and where do you collect this precious feedback?
https://mopinion.com/how-to-use-email-marketing-to-get-feedback-from-loyal-customers/
As Brits reach for their smartphones to ‘go shopping’, retailers need to be thinking mobile-first to provide those perfect customer experiences.
The state of the high street and retail spend in general is changing, but one particularly significant figure is that nearly half of online orders (48%) were made via mobile last Christmas – that’s up from 29% in 2017, according to Salesforce research.
Consumer behaviour has shifted and this is an indication of the importance of mobile in the wider context of the customer journey.
https://www.retail-week.com/retail-voice/how-mobile-can-turn-loyal-customers-into-brand-advocates/7031195.article?authent=1/
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