The holiday season is in full swing. And while most ecommerce businesses have been preparing for this for months already, we cant help but notice that many of these same businesses are missing one important element in their strategies. Sure, theyve optimised their mobile apps, set up various discounts and promotions to reel customers in, and updated their merchandising strategiesBut what about the customers? How are they experiencing the holiday rush? Are there certain funnels in which theyre struggling?
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