As Brits reach for their smartphones to go shopping, retailers need to be thinking mobile-first to provide those perfect customer experiences.
The state of the high street and retail spend in general is changing, but one particularly significant figure is that nearly half of online orders (48%) were made via mobile last Christmas thats up from 29% in 2017, according to Salesforce research.
Consumer behaviour has shifted and this is an indication of the importance of mobile in the wider context of the customer journey.
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